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Multichanel

Starwood seeks multichannel environment to foster creativity

February 26, 2015

Starwood's Starlab Starwood's Starlab

 

By Nancy Buckley

Starwood Hotels & Resorts Worldwide has revealed its New York-based Starlab, an innovation studio that will help funnel the brand’s design teams into an omnichannel environment.

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  1. Day's wrap: Richemont, Céline, Neiman Marcus, Marc Jacobs, NY Times and Rent the Runway
  2. Chinese consumers rely heavily on digital word-of-mouth for luxury discovery
  3. Richemont’s H1 sales up 10pc
  4. Marc Jacobs expands ecommerce in China via VIPLUX
  5. Jewelry-sharing startup Flont inspires confidence from both consumers and investors
  6. Nordstrom family suspends private ownership plans
  7. Rent the Runway touts alternatives to ownership in multichannel effort
  8. Estée Lauder looks for "fast fail time" within 30 days
  9. What makes the Indian luxury consumer tick?
  10. Four Seasons, Rosewood turn to VR to increase bookings
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