Research
June 19, 2015
Michael Kors uses Snapchat
By Kay Sorin
In a quest to facilitate the consumer’s path to purchase, luxury fashion brands are looking to improve search and display advertising, according to a new report by L2.
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","iv":"293fbbe05e3529a505e81be4c364a09c","s":"9fa5c51118e0a0c6"}
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