Leveraging influencers across multiple platforms key to digital brand marketing
The course of events in 2020 has had a dramatic impact on how brands have gone to market, especially in regards to influencer marketing.
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Luxury Daily, Jan. 25, 2021 – Leveraging influencers across multiple platforms key to digital brand marketing
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Ecommerce growth underscores need for frictionless retail
Digital sales can no longer be the sidekick to a retailer’s main business, as the COVID-19 pandemic has made ecommerce a matter of survival for brands.
Pandemic spurs ‘mini-urbanization’ in bedroom communities
NEW YORK — The global pandemic has had a significant impact on the luxury real estate market in the United States, but experts remain positive and expect a new type of bedroom community to emerge.
Webinar: Why authenticity matters even more for luxury brands as post-pandemic consumer evolves
Register now for this free webinar Wednesday, Feb. 3 at noon to 1 p.m. EST (New York time) on why authenticity matters even more in a post-COVID-19 world for brands and retailers. Senior executives from Avery Dennison and Certilogo will lay out a roadmap. Join us!
New private aviation clients will continue flying in luxury post-pandemic: survey
While luxury hospitality brands continue to face an uphill climb during the COVID-19 pandemic, private aviation remains a bright spot in the industry.
Understanding the power of luxury’s iconic products
When I worked at Cartier in marketing, friends of mine would ask me, “Is there really an important marketing department there as they seem to be selling the same products?”
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Gucci, Valentino, Nicholas Kirkwood, Preferred Hotels and marketing webinar
Luxury Daily’s live news: Gucci launches North Face collaboration online; Valentino introduces branded version of card game; Nicholas Kirkwood revives Andy Warhol print to mark Chinese New Year; Preferred Hotels launches auction program to reward loyalty members; Webinar: Why authenticity matters even more for luxury brands as post-pandemic consumer evolves.
The boss belongs on the shop floor: Lessons for luxury from Elon Musk
The headline retail story of 2020 is that the pandemic forced stores to close, pushed consumers online and compelled brands to ratchet up their ecommerce operations.