Why real-time bidding matters for mobile advertising

Published: December 16, 2010

Google recently predicted that by 2015, 50 percent of all targeted display ads will be bought using real-time bidding. Make no mistake, the programmatic buying of audiences is a game-changer.

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Louis Vuitton plays back Journeys campaign with Hulu video ad

Published: December 15, 2010

French fashion house Louis Vuitton is engaging consumers and driving traffic to its Web site with a vivid and cinematic video advertisement that the brand has placed before certain television programming on the video-streaming site Hulu.

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Hugo Boss promotes fashion show via social media push

Published: December 15, 2010

German designer Hugo Boss is driving awareness of its spring fashion show with a branded contest promoted heavily through social media platforms such as Facebook, Twitter and YouTube.

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11 trends for mobile apps in 2011

Published: December 15, 2010

What are the key trends with mobile applications and what will Apple, Google, Microsoft, Research In Motion and others do that will affect brands in their marketing and commerce?

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Tiffany & Co. rings in holidays with multichannel video campaign

Published: December 14, 2010

Upscale jewelry retailer Tiffany & Co. has integrated an evocative video ad for its holiday 2010 sales push into branding on its Web site, social media platforms and a front-page rich-media unit on The New York Times Web site.

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