Bonhams turns to television for narrative storytelling campaign reach
Auction house Bonhams is celebrating the stories that antiques carry with them through an integrated advertising campaign centered on its first television placement.
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New York real estate maintains high demand despite high-end “pause”
New York real estate prices fell 4.5 percent in the third quarter of 2015, but there is no cause for alarm, says brokerage firm Town Residential.
Ritz-Carlton, Hermès, Robb Report and Milan Fashion Week – Live news
Luxury Daily’s live news from Oct. 1 – Ritz-Carlton furthers sustainability efforts with grow house operation; Hermès stages arm wrestling battle to promote bracelet range; Robb Report pays homage to luxury collectors in dedicated list; Italian designers see 324pc social action increase during fashion week.
De Beers, brand investors, Paris and Gucci – News briefs
Today in luxury marketing – As China sparkle fades, De Beers sees glint in bridal, gift diamonds; Fashion brands in investors’ headlights; In an era of yoga pants and reality TV, here’s how Paris is fighting to take back fashion; The Gucci moment.
Italian designers see 324pc social action increase during fashion week
Italian fashion house Gucci’s ongoing revitalization efforts extended to social media during Milan Fashion Week, with the brand capturing more than 2 million total social actions.
Robb Report pays homage to luxury collectors in dedicated list
Luxury lifestyle publication Robb Report has compiled a list of the world’s 50 most influential collectors to salute these individuals among industry experts and their peers.
Hermès stages arm wrestling battle to promote bracelet range
French leather goods maker Hermès is hosting a battle of the bangle bracelets with a social video and newsletter campaign.
Ritz-Carlton furthers sustainability efforts with grow house operation
The Ritz-Carlton Resort of Naples, FL, is increasing its use of locally sourced produce by building its own “grow house” in a repurposed shipping container.
Watchmakers tout expertise at Hong Kong’s Watches & Wonders
Leading watchmakers such as Cartier and Piaget have gathered in Hong Kong to display innovative timepieces for a discerning audience of horologist at the third annual Watches & Wonders fair.
Top 10 brand social videos of Q3
The third quarter of 2015 offered social videos that varied from comical and whimsical to sophisticated and inspirational to show brand and industry breadth.