Google recently predicted that by 2015, 50 percent of all targeted display ads will be bought using real-time bidding. Make no mistake, the programmatic buying of audiences is a game-changer.
French fashion house Louis Vuitton is engaging consumers and driving traffic to its Web site with a vivid and cinematic video advertisement that the brand has placed before certain television programming on the video-streaming site Hulu.
High-end flash-sale site Gilt Groupe’s announcement to sell the non-luxury Volkswagen Jetta questions whether the brand has clear standards in place, since the move is a stray from its typical repertoire.
Bergdorf Goodman is attempting to drive foot traffic to its retail stores through a display ad via the WeatherBug mobile Web site and application.
German designer Hugo Boss is driving awareness of its spring fashion show with a branded contest promoted heavily through social media platforms such as Facebook, Twitter and YouTube.
Miss January Jones new face of Versace; Burberry bid talk continues despite price label; Facebook, Twitter: new roadmap for high-end travel; Luxury shoppers are making a comeback.
What are the key trends with mobile applications and what will Apple, Google, Microsoft, Research In Motion and others do that will affect brands in their marketing and commerce?
Upscale jewelry retailer Tiffany & Co. has integrated an evocative video ad for its holiday 2010 sales push into branding on its Web site, social media platforms and a front-page rich-media unit on The New York Times Web site.