Case for first-party data in a third-party world

Published: October 12, 2015

For the sake of targeted ad campaigns everywhere, it is time to clear the air about first-party data and what it is, what it is not, why it is so hard to come by, and – most importantly – why it is worth it.

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Top 10 luxury brand efforts of Q3

Published: October 9, 2015

In the third quarter of 2015, luxury brands reinterpreted codes to delve further into brand heritage and strengthen ties to core consumers.

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