Today in luxury marketing – What it takes to hold a top luxury event in China; Lot watch: Brioni causes a stir at Milan Men’s Fashion Week; Luxury brands battle to stay in fashion in South Korea; Stores still critical to wooing men, but leaders re-wiring for digital age.
Starwood Hotels and Resorts is responding to growing brand affinity in China with additional properties catering to the country’s many affluent consumers.
The Ritz-Carlton, Laguna Niguel in Dana Point, CA, is adapting to the Southern California locale with new surf experiences.
Swiss accessories label Bally is proving its design credibility with an installation launching during Art Basel in Switzerland.
With all six of its indexed brands netting top 10 rankings in L2’s latest report, Starwood Hotels and Resorts demonstrates that portfolios can evenly employ digital innovations across brands.
Luxury hotel brands are feeding the insatiable consumer desire for travel research with a number of digital tactics.
Mandarin Oriental New York is targeting couples on the brink of their engagements with a romantic package that lets them search for the ideal engagement ring.
The Luxury Collection is catering to its guests’ affinity for art through a partnership with the Outset Contemporary Art Fund.
U.S. fashion label Michael Kors is sustaining the atmosphere from the Jet Set collection debut for its Shanghai, China, flagship with a 360-degree application that ferries fans through the celebration.
