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Luxury Daily, June 10, 2014 – Dior shrinks iconic couture pieces for traveling exhibit

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June 10, 2014

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Dior shrinks iconic couture pieces for traveling exhibit
Chloé uses new Tunepics account to get personal
Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
Ferrari and Shangri-La partner for racing season to combine clientele
Prada tells creation story of Candy Florale fragrance with comic book
Tiffany looks to “unlock” Chinese consumer potential with artist collaboration
Peninsula Hotels offers cultural immersion to increase guest experiences
Buccellati, Africa, Brazil and luxury real estate – News briefs
Bringing in a new era of mobile engagement

Events/Causes Dior shrinks iconic couture pieces for traveling exhibit
By Sarah Jones
	French couture fashion house Dior is highlighting legendary pieces from its archive with a traveling exhibit. Entire article

Mobile Chloé uses new Tunepics account to get personal
By Sarah Jones
	French fashion label Chloé is unveiling glimpses of its spring 2015 collection through a new account on social media mobile application Tunepics. Entire article

Research Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group
By Staff reports
	Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Entire article

Advertising Ferrari and Shangri-La partner for racing season to combine clientele
By Nancy Buckley
	Italian automaker Ferrari is entering a partnership with Hong Kong-based hotel chain Shangri-La to bring guests a personalized experience when traveling to European and Asian race series. Entire article

Internet Prada tells creation story of Candy Florale fragrance with comic book
By Jen King
	Italy’s Prada is expanding the narrative of the female protagonist in its Candy fragrance campaigns with a comic book. Entire article

Internet Tiffany looks to “unlock” Chinese consumer potential with artist collaboration
By Jen King
	Jeweler Tiffany & Co. is targeting consumers in China through a collaboration with Chinese painter Yu Hong that symbolizes the brand’s Keys collection. Entire article

In-Store Peninsula Hotels offers cultural immersion to increase guest experiences
By Nancy Buckley
	Hospitality chain The Peninsula Hotels is launching a program to better immerse guests in the native culture of each hotel location. Entire article

News briefs Buccellati, Africa, Brazil and luxury real estate – News briefs
By Staff reports
	Today in luxury marketing - Buccellati to unveil new store concept; Luxury brands are wrong to ignore Africa; Luxury car sales zoom as Brazil slows; Luxury real estate: discover Europe's rising stars. Entire article

Columns Bringing in a new era of mobile engagement
By a Luxury Daily columnist
	Under discussion is the industry’s focus on mobile video advertising, what marketers should do today to improve mobile advertising engagement and how creating a mobile-first mindset is key for continued success. Entire article

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