Bulgari applies golden touch to South Korea
Activations across Seoul platform the B.zero1 jewelry line through pop-ups, exhibitions and campaigns starring local talent.
Search Results for: serdari
The New York Times, Google bringing ‘Style Outside’ to Art Basel
A yearlong collaboration channels the popular column, transforming the newspaper features into a series of in-person touchpoints.
Loewe ushers in new era of Botanical Rainbow collection
A nature-filled campaign links luxury fragrances to Earth amid the reveal of what the Spanish fashion label is calling a fresh “generation of scents.”
Candy-colored collection centers Harry Winston’s sweet release
A new presentation from the U.S. jeweler plays with archival revivals while bucking overtones often employed by gemstone marketers.
Bulgari’s ‘Mediterranea’ showcase provides luxury players with high jewelry blueprint
As more brands chase resilient consumers at the high end of the industry’s food chain, the concept offers marketers a master class in generating impact.
Eyeing top clientele, Gucci debuts most exclusive retail concept yet
The Italian fashion label has opened a first-of-its-kind boutique in West Hollywood’s iconic Melrose Place neighborhood, serving VIPs by invitation only.
Amidst ‘subdued’ growth, true luxury buoyed by UHNWI in 2023: report
Consulting firm Luxury Institute’s latest White Paper report indicates that ultra-high-net-worth individuals — who make up only 20 percent of the customer base, yet are responsible for 70 percent of high-end sales — are expected to remain largely immune to the financial crises ahead.
Burberry debuts all-new design direction under Daniel Lee
The brand is opting to highlight those emblems that are “unmistakably Burberry,” an ethos central to a new global revamp unveiled via a fresh campaign and collection.
Prada succession plan pushes LVMH alum as next CEO, queues eldest son
Equipped with former executive roles at Luxxotica and LVMH, Andrea Guerra’s CEO tenure serves, in part, to clear a path for the eventual ascension of the eldest Prada son, signaling a desire to keep the business in the family.
What can luxury learn from Ferragamo’s latest fashion experiment?
Just weeks after introducing reinvigorated branding, and in the aftermath of a buzzy fashion week debut, Italian leather goods company Ferragamo is moving full speed ahead with a new release.