Luxury brands reaching half of digital potential: report
Luxury brands improved their digital performance by 8 percent over the last quarter, according to a new report by ContactLab and Exane BNP Paribas.
Luxury brands improved their digital performance by 8 percent over the last quarter, according to a new report by ContactLab and Exane BNP Paribas.
Rolex, Clive Christian and Cartier joined the interior advertisers in the January issue of Architectural Digest to celebrate “great design.”
Luxury advertisers such as Mercedes-Benz and Ermenegildo Zegna looked to Robb Report’s January edition to share their 2015 debuts with the imprint’s affluent audience.
Department store Selfridges opened its doors Dec. 26 for Boxing Day to an estimated 160,000 consumers for its annual winter sale.
Luxury brands created many social videos that displayed their artistic, technological and humorous sides in 2014.
Today in luxury marketing – Pambianco study: Armani, Zegna, Dolce & Gabbana best suited for IPOs; For women’s luxury watches, the time is now; Aston Martin looks to raise funds for new models; Room for expansion: Four Seasons’ grand plans.
Department store Bergdorf Goodman is helping its consumers plan for their trips to warmer locales with its resort magalog.