Published: December 6, 2011
Today in luxury marketing – Ferrari offers tailor-made wheels; Michael Kors’ business partners reportedly eyeing Vera Wang; Sales fever grips desperate British retailers; Economic crisis tests Italy’s luxury market.
Published: November 14, 2011
At one point taking a backseat to the much-more-hyped women’s apparel, luxury menswear is now the most quickly-rising and lucrative segment of the industry, causing female-centric designers to pay more attention to the other half of the population.
Published: November 14, 2011
Published: November 8, 2011
A new print magazine joint venture by Observer Media Group and China Happenings will launch Nov. 12 targeting the affluent Chinese tourist in New York.
Published: October 14, 2011
New York-based department store Bergdorf Goodman is looking to up its number of male customers through a series of in-store events at its Fifth Avenue store over the next few weeks.
Published: October 13, 2011
Published: July 26, 2011
Luxury brands such as fashion house Bottega Veneta, swimsuit and lingerie designer Eres and carmaker Bentley have been slow to adapt to the growing importance of Twitter in the social media landscape.
Published: June 27, 2011
Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests. However, some marketers are just on another level.
Published: June 24, 2011
Published: June 16, 2011
British apparel and accessories designer Burberry is offering online male consumers a chance to buy straight from the runway following a live streaming of the brand’s Men’s Prorsum Spring/Summer 2012 collection on Saturday, stealing a march on copycats.