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Internet

What brands lose by not joining Twitter

July 26, 2011

Many prominent luxurynames are on Twitter

 

By Kayla Hutzler

Luxury brands such as fashion house Bottega Veneta, swimsuit and lingerie designer Eres and carmaker Bentley have been slow to adapt to the growing importance of Twitter in the social media landscape.

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  1. McLaren hires Ford’s Kemal Curic as chief design officer
  2. Coty’s net-zero plan gains SBTi approval
  3. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  4. Can luxury brands balance AI use with heritage and sustainability goals?
  5. Balmain embraces mini-me trend for children's wear-exclusive at Harrods
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Porsche plots ’leaner’ future as full-year sales slide
  8. A new vocabulary for luxury: The nine archetypes defining its future
  9. Louis Vuitton highlights personal stories in Speedy P9 campaign
  10. New York luxury hotels vie for influx of Super Bowl XLVIII fans
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