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Commerce

Second-tier cities most lucrative China sector: ICLP Loyalty

November 29, 2011

 

By Rachel Lamb

There are so many parts of China with different demographics, brand affinities and cultures that choosing a starting point can be difficult for luxury brands. Moreover, luxury brands often apply the same marketing techniques to each area, which is a mistake.

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  1. Luxury retailers align with pop culture, history in holiday pushes
  2. Value-driven positioning can prompt consumers to switch brands
  3. Why luxury-mass collaborations are booming in China
  4. How Gucci is making over its client service centers
  5. Introducing Luxury Women to Watch 2020
  6. Current retail technology and consumer behavior not yet in sync: report
  7. Mobkoi's Megan Nolan: Luxury Woman to Watch 2020
  8. Net-A-Porter, resale, real estate and AccorHotels - News briefs
  9. Burberry ties with Tencent for social retail store in China as H1 revenue grows 5pc to $1.65B
  10. Chanel blends aspiration and reality in resort film
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