Luxury Daily
The authority in luxury news.
July 28, 2025
  1. Baglietto releases inaugural sustainability report
  2. Mackage expands ‘Protect Your Craft’ initiative
  3. Nordstrom onboards new finance chief
  4. Luxury Unfiltered: What luxury clients want but rarely say out loud
  5. Miami leads UHNW second-home market: Altrata
  6. Ralph Lauren odes to Martha’s Vineyard in latest collection
  7. Wellness series premieres at regional properties under Marriott’s Luxury Group
  8. Moët delivers the gift of bubbles in new holiday campaign
  9. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  10. Dior charms shoppers with Lucky capsule at Harrods
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Research

Segmenting millennials allows for more appropriate marketing strategies

February 29, 2016

Affluent millennials Affluent millennials

 

By Forrest Cardamenis

The millennial generation is too diverse and broad for marketers to avoid segmenting, according to a new report by The Shullman Research Center.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Baglietto releases inaugural sustainability report
  2. Mackage expands ‘Protect Your Craft’ initiative
  3. Nordstrom onboards new finance chief
  4. Luxury Unfiltered: What luxury clients want but rarely say out loud
  5. Miami leads UHNW second-home market: Altrata
  6. Ralph Lauren odes to Martha’s Vineyard in latest collection
  7. Wellness series premieres at regional properties under Marriott’s Luxury Group
  8. Moët delivers the gift of bubbles in new holiday campaign
  9. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  10. Dior charms shoppers with Lucky capsule at Harrods
VIDEOS
More Videos

MORE IN Research
High-end market enters ‘slow-growth phase’: report
Miami leads UHNW second-home market: Altrata
Circular fashion progress stalls, 80pc of brands remain below threshold: Kearney
Fancy color diamond prices soar 205pc in two decades: NDC
35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
Immersive technologies reshaping how heritage labels design, sell: The Future Laboratory, Together Group



RECENT ARTICLES
Art Basel Qatar to launch in 2026
Mackage expands ‘Protect Your Craft’ initiative
Baglietto releases inaugural sustainability report

Nordstrom onboards new finance chief
Louis Vuitton announces second-edition Watch Prize shortlist
BMW to introduce carbon footprint tracking via mobile app