Retail
January 26, 2018
LamyLand offers boxing and boxing apparel a part of the campaign. Image credit: Selfridges.
By Brielle Jaekel
British department store chain Selfridges is taking a literal approach to its theme of boxing as a metaphor for exploring wider cultural questions.
{"ct":"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","iv":"85662df676281cde9ce202e24d804823","s":"2f2ae4c7ae32cd93"}
Share your thoughts. Click here