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Events/Causes

Selfridges looks to older generations to revamp campaign

November 24, 2014

Exterior of Selfridges' London flagship Exterior of Selfridges' London flagship

 

By Nancy Buckley

British department store Selfridges is weaving a different tale this January with a spin on its usual “Bright Young Things” campaign by removing the age limit and welcoming talents of an older generation.

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  1. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  2. Louis Vuitton courts rapper Future as ‘Friend of the House’
  3. Rosewood London opens ski-inspired winter terrace
  4. Raffles, Christofle premiere exclusive dining experience
  5. Ruinart reveals annual Carte Blanche creative collaboration
  6. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  7. Moncler returns to the slopes for Grenoble campaign
  8. Longines announces latest Ambassador of Elegance
  9. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  10. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
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