Fragrance and personal care
March 8, 2018
Personalization is key to the future of marketing but it comes with problems of scale and content creation. Image credit: Sephora
By Staff reports
LVMH-owned Sephora, known for its innovations in customer personalization and marketing, has announced that it is investing further in the tailored customer journey.
{"ct":"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","iv":"f101f716740dd65fd5c41524bb91546d","s":"c04812e416025b9b"}
Share your thoughts. Click here