Research
February 5, 2020
Beauty retailer Sephora uses color-coded baskets to identify which customers would like help from staff on the floor. Image credit: Sephora and Brandwatch
By Dianna Dilworth
Sephora, Four Seasons Hotels and Resorts, Dior and Chanel were the four luxury marketers that made the cut as the top brands for customer experience, according to a new report from Brandwatch Consumer Research.
{"ct":"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","iv":"effe7d649e7d85dc350099ba6173b343","s":"41cf42fcb3a68f8e"}
Share your thoughts. Click here