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Fragrance and personal care

Sephora innovates business practices with mobile buying platform

January 12, 2017

Image courtesy of LVMH's Sephora Image courtesy of LVMH's Sephora

 

By Brielle Jaekel

LVMH-owned Sephora is implementing a new system for its store buyers that runs on mobile for a more streamlined behind-the-scenes operation, making it easier to find new products that will boast well with each store’s audience.

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  1. Geopolitical upheaval, natural disaster among top retail risks for 2017: BDO
  2. New kind of prestige: Ueber-brands
  3. Brands are lacking visibility for their loyalty programs: L2
  4. Barneys collaborates with Alaïa for 35th anniversary collection
  5. Top 10 luxury mobile moments of Q2 2017
  6. La Mer appeals to sophisticated men for its skincare line
  7. How purveyors of dining experiences can keep millennials engaged
  8. Burberry, Calvin Klein, British Vogue, Audi, Galeries Lafayette and Jaguar - Live news
  9. Burberry bottles confidence, playfulness in new fragrance
  10. What future for handmade craftsmanship in the Automation Age?
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Barneys collaborates with Alaïa for 35th anniversary collection