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Fragrance and personal care

Sephora innovates business practices with mobile buying platform

January 12, 2017

Image courtesy of LVMH's Sephora Image courtesy of LVMH's Sephora

 

By Brielle Jaekel

LVMH-owned Sephora is implementing a new system for its store buyers that runs on mobile for a more streamlined behind-the-scenes operation, making it easier to find new products that will boast well with each store’s audience.

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  1. Day’s wrap: LVMH, Valentino, Ruinart and Sotheby's
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  4. Louis Vuitton welcomes TV star Millie Bobby Brown as house ambassador
  5. Brands must prepare for a beauty renaissance: report
  6. Sotheby’s waves its flag, auctioning Virginia's ratification of U.S. Constitution
  7. Ruinart continues melding Champagne, art and the environment
  8. WatchBox expands into Switzerland with headquarters
  9. Wardrobing in China poses a real risk to fashion
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