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Fragrance and personal care

Sephora innovates business practices with mobile buying platform

January 12, 2017

Image courtesy of LVMH's Sephora Image courtesy of LVMH's Sephora

 

By Brielle Jaekel

LVMH-owned Sephora is implementing a new system for its store buyers that runs on mobile for a more streamlined behind-the-scenes operation, making it easier to find new products that will boast well with each store’s audience.

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  1. Cartier examines its inspirations in digital journey
  2. Day's wrap: VistaJet, Maurice Lacroix, IYC, Lyst Index and Chinese market trends
  3. Day’s wrap: LVMH, Tiffany & Co., London Fashion Week, Cartier and Rebag
  4. Jaguar designers share how COVID-19 has shaped their philosophies
  5. Millionaires are fueling the luxury property market in new ways: Coldwell Banker
  6. Fashion is still in fashion, according to the Lyst index report
  7. Dior casts mysterious light on perfume in fall campaign
  8. TCS World Travel launches private vacation rental services
  9. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  10. Tiffany & Co., LVMH agree to discounted acquisition deal
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