Marketing
September 19, 2019
Sephora creates targeted experiences for each of its shoppers. Image credit: Sephora
By Sarah Jones
Beauty retailer Sephora’s loyalty program, targeted emails and ominchannel experience have helped it earn top marks in a new personalization report.
{"ct":"DrpoUC+P5FF3HMa+L6MhYjpoPjCioRMFEpunArmf6AsmdlXrRekQHJGpyrShPEOfo+pq4zFhzNHQrNhGTPPzTJdPtnWLG98Jb\/\/XP\/NWKt7OtKwKQhlw1T14g5rYiUpeDOXmzbrhNlDfq\/2rc1M9DAKf5wxzMNZgzmJo274wxAXkJAf3STBcAHLVynLL8AdBtoTLCeQa0REEi\/ndODsk7RF8wLJBn+AzyNJhaAepOTIjS1hXwL5CZrXXClpxM3qcn7z6rlLGhtjv0PTrl3DUJGpzJEBCUJu8akPfKd\/boUtuxNwKdy1VQsXwZuRJ0U9iZWVHACpV3H2EITZy7nFX0VbNHLiQx00YEiA75ShwprCQh6ElSR1Cn6DJHut60NZgCnRH3RmJAsLA\/WxixOO2wVzP7ml9lPmWUiH5iltkKo3fc7RTo3nsl\/MdFjGmKDBnic7170fNl4z27TZ8RHyARlh3MwlDiBqeuna7kNXYrski0vr8pfh+Pry4BQjoh8h87RAgPE\/3WDbZvxlYCm+1FzaSF23IhqkVY7XxMXA\/IvEQqk7ScDx+ps82rkFC3LFaoqAwRtDPfNkMCa5tAdmDCxNhpR699LVyVOMIISavIIaA5rYWuPcxAsKyHN8EjBFxfUshUDx\/USf5\/FWJgQl\/iQNUP\/jYew9M8K6Lz59bIAa74k\/Ij7rqbS1xDB+LyQhKyVeq0T2kHEHxFsik0\/GiUt3i0sgaQCKgDJ5TtLeuLqg8HwTh34ciOdhqod0mKESSsaMD7XtO5hrMc4zW+EdRS19vpoyOvBlcQTdiXi\/QLCBq13Vos+Es1XufVl4gSd95xqtgrM\/wWfprVy8hNkFg48KMt5Cr5Ji3xCEqCQHfWLO6MppvxeWru\/WpuikKN+KhRIV5rWnpvxHbqP87axcyx2F8ruP0CnNysnsh4iuvbXrsXnEu\/PR34Xz6mBa0R52iMho\/IaBLeuA+O7JYpiO5fYnHT0T1R7q\/\/P9n6SFrFgTcr0iYjpaVjkNytePu79Txv6rRsBeTmQHqg0D2KXbail\/6zzgq1D9ec4ThgLi1pa5yDCZDcF9CJcB4pUlIeNDXPK3k8bGiyyf7ksogchtI\/tAAr3wz8pzDY1KH0nzPUnsYYt8lNdE7bPy1tkOAwLwkafFLY6FnzkdGh0TTyWuQMWvEQv2qbMURoRVR6EmjsqLyD8xWy3dG8rqbCqkWmzhBqlgr3UF9HS3jT5cdlbSAxUuWrrLe\/6Q6VnlKfV4Jow4puT+FMVmotTUH4u7vu\/ZziAyKsEKwnMn98JnUXWU8QVX0+xokW62tkctY8ft6RSsYeCJiZFhgHJ5q\/acR2rj0uTUp7VNvdzH6gw0ZIQ4ESDmW36DRG4ZDUW2P6Auv8OKRjraCRbj9BZ\/9mjcuxLBGVkXSuq\/aYMkV+719jhGjbgCNMsePnDvRc+p6qYv+HPGcnxPKSInp\/wjBhaPECz7SJlUG8nRVEpqUH1i5Ee+KH+K3OjGUEcXSvEhpsLgGebCfEMCjPQgf7\/StI9mKx\/F+1NOuXCRmd2hX0QxOHbEh71p9ncZTKYyrSEmzlsBeOl0GPh05HZwXsUsMdWsk3\/TCwhyKFwo3b6Pf3IYlxX4SzHtHKQsFkDX8Y+bgqBKFMoflhfG62UcHk\/3c5kcoj\/mB+aMgzYuDqC\/jMJS9BBk33tl2Oqxt8oVI\/BCMnmY2IrvmzXcPTAw6pNMTTB\/T5ZW6tZdYeq73wCdmbXfShenuQK+hgu3bKe4PJVQ6iAPqexCiabN0SepWmHeIu6yVjvul5RpZ9JW31OEW6m+PJuoYydiq9CxHtgbXidDUzTnOb1NWcsgeOy7ZZDQgwkvPJBY7ca5zHxe6qOnJv2O7ucImkKA29wgdNZuLayp7K1kPmROqURNCr9bw3QeAPVf1ANU7XHcnY1IgqC30XmexeFgfm4p3H\/jCn3cz6vOVJNJSygcLl5mghHCurqkHo85u5npXbiA\/aM+IvbtIXdaiJQkQUari91Ku3W67ksM3SbMA1NPpLX5pLANXnOKVsTSbxUkE0HIbB+xYaBQ0Zwvk8L3xmGbM3t4G8qVjG7gjvjJ6swYthKdOMtoITSHnyceq9G9yRukw3Cu+zB2tsgewhchtrpzcqcHLBJujayIz5x8eGIDIIPFCgpCLkuthjXkRRPwGtjx6Y07GLqqs7qAYNPWxQC5bMWHN\/+xhrienRW9\/CCYEe4t0Wzrv3SuV2XBvZiJ4odPxAsM6TObWLD5k0mjwUw1QRN96R93HN45TIHnNiZs7Ec7NXmaXfDJuhrY\/f9xvj+6ZleHT4GqUDY8FhSKI\/HFKv9YdB\/8ytckL883hKYqCQ89ufBf4mL4bZXBia9mQ6R4st+5Eum+JYqEdPImzVGxxe5fxdwNlBNqvqY+9BNbAO9hev+kPK2QGVfZOb4N362wYKVZS0t1Oc4xGNTr8eTIfUSnj4joXbwrkvb7H3ExWDqRE2tLeQMaekvGvYx6Wf14os9uI4SjM5JJvExifZSv14d2CsGYoZ49irerpB87sNZlfBfQtLw34d4efgfziRxfkyiIpG39CrVAtbwCbnSEW0fok3DDPsa\/TjFuqJCAC0AhbNjGc34rDvRCmiMGY1EO1yzN12P77noE8Xaff7cFPrPP7QgD5OWo8YNY8F1tSRXcimBWa8nacm171vrthtGaM1IKPNn7EogJnAGTwTEEgdHhrp03NfrC7q9F0tTmGRHjCvAyT9A7PmofCAEvjaGPcMREE5HuoNzQpVFTeH\/1g7i5EnKTwn4TDITcdVY910+Y\/cjIsH9f4r4Fm4yY4ybHtOE6\/7gLtKR3E1R93\/wOWpX\/Jh3cBoRU86y5j7TEJb1XJn39TS\/pe\/IA7qxDr2RZCh1Uy04lANcLU6rdfFhLOq8ZW2p64lDEbPqKLebfvTKKAvuT6j\/LLeTyYZr\/oYlJP1N2QMeh5fle7p9goMvByN3MZ\/YaULrNiUYpJB8z7r9wt9XOWkFOL0gQvK0tU8HvjPXyF5RK04tcCzynZg35t3ukndJL254HyqBWIQ6VZ886PD3M2rp3B3rntCwXKHkPZmo9D+c2Q3KEhwrBts\/YGxc6GIP9etjwy5jNRY6ng7OtPj4JCkDXcs+a9F1C78AKpfR9ZiXTdewyxGMxwmcGSj5aGE0Apf8CLLR1uq5V\/XsPyCIpHArswHcsdQig5nJNmQbDEwnx7CdN8IzORpEXLDz9rwK4XB8GOy\/cOtsrv2Qg43RNC+Cs+H1hlxFitDPW9hDrY4WVyww6w0CzHmSyUz9RKQn8HQgBH2BWQuyOvZkgyI1xfLTreKBKmEy7qQRXFJzvRhaRaHpj6TIugOnM5NrJmcTHP8rtmfFMoy0qh\/GV4kIGKJdsXDWJH9SNmA8vV33pxGJ7PEr2swNJH99bbES4t9ccb6J+JsSvWeadXt4py1iq+vXcKVDGxppmA14EU6f7WrEMzP9ijfWinMIC8J0aD0vWal6XdFX0ZNyfQkmXKgcVaorceSq\/4CYzukzzoM+U08QQ++PvSazZCXLfn+lWeSyTRe3XEqQUtcSCSexe+j1NP7Js9n6dHJAlL3leofJgxs+Kmc\/fcSvMmbw3DFMcr\/BaN8AJth3UdEPLEpp70joKnt86APImJ4tXQb\/iUKv\/UQedJXFwLRFcrHxfsJKUnc0xNhqoFiOVxH4gchcxFgm70iJhWhfijw6Im42TefsiT6DUAr+rMN11LePatBTfCeEnUPM9RyU7lQMFolBd2fSWm6ofDdZntarNnr1vfcXHpSy86XG\/kQk\/FOhgkjQilTfpFDP5qqC5XnElP7ZPj8patsfKzEI6vso\/uo4tsDTUaSdCqSJCIrv9to1ELJZFmsdcUbdajhn5lLJJU0OeyoLGCf0VxckxRJvFkUN5etxUgsIP60xPTAX2K6UuWsIg1PXat9cj7Swy+k3N8mzR5G6E+ggwargofB5AQKkqixdq3HmDAeYxyCztmmcH6cMWEesxHMTWX1xkOwA15HMgnPZl8PRhqJfW11k0plHehEsK65CNUuY42C7I3WEWvwxqc3+OKs\/Q2L\/oqRLQVI29Z5CEfnFfDwQqmW0qzzHKJk\/40p1rLJb\/O10J5I5x18232nSmEsY4qaOT\/XyapV2PxmdNqjyXxVOlpbmrBzCK1K0eqgC88Mk4SR3Q9NSK4jCpQhapxDzla+JP4LsmZzl+3UaNuG64S0cRLTe1IIuCSKRVrT9C2ZiNva0tnpTLevsu9Ncgyej8Eyyo\/\/PgExjdIRAUOVOeXx8go4dwxm9Ngt+lqEkDipa1WHNvX1TYUsqI9bzZZRDwmjSTeX57d62K4yuRS7znqDGsJhgmZyk6LN0tYYmy1KxIfr6GgKd7UQuLcFXcyCJvFg0GI41ohcf0+fIjBUsxwK7vLnz3pMthif7vy7ILiprNpL+kJh594BawJEnKSOuwylxYNt6EBNSXULEwWcpTvaKOgOJHi2HE7zyrcSbXufHGw7cc3nzM0ur0ONHOY7Q3kACMBBZscPUuE2csrJ1DPApJNmL5ThQ4FjAuhEvKvcA3fuhBwR69VEa+aAeyqzbbE9N20pQe2RsT1OdjAJ2OZF\/273ydNpYJSeQ+Wnj86KfFLfrN0uJOt\/rBHll2VtscBK0kaXPNnt48MngUORjHFGAYqENYRHdgPL0O0GcjjSh1vhilUEBBu0C7XKG1xGkigSqR2FKz1o1iBjKxmtN0vERp3Wn5dL4CaD1A5OWHWKmcu5U8mqfJGOQmVGrY2pnN0z+ofDQ92Hm2uut07Mu1N8NdbC8CeP+TQyaAWJEfPJvHyRyI4heeR\/\/47RLZaB\/7cu1u+rNumrGkhzQUDEzn91HortrAgAp94YhhCTHQrHg9sUDr8lASL2i1Vc6qfPfkqhgcKla\/fC2yy6jB2wzLMDDdAWxFqGbzvSjFUdJ\/hdtQiiAAxQH0fudwk8zQwJn7xun0d7mF12mD0+3xZx01g9Kh7YLuBxWnVymGiV6jSx51Dai27ChHX54XDh\/3kEEZNvaBBKMjYR5lEF+pHxyIlVjPaD3Zl\/EsfqIBd+68KasnPPMKzyCW2kCCm7WyH3aC2yEblYoCM43HaT2HN14zOX9BSxMv+laHW5JMp4r3cnonukzsWtQYaIAANrnxydQ7iODwX8uIVy7YuxIVrLCejdPQP9hLg3fhSM6KARaLwxv5HrVWTffnEZnJDAkNaZVNAkKk+Lw1edm9Mratfh5gMnEZf5WXsZkqk2Iczb1uIX2fez51V5lZaISvjJqDGjGYw1Ah\/xSGpR5tR5qdrQRUSxpSVltWxh\/idy5XnnwyWxf2O7V7YuFqgD\/h8tKeM7scGWceSpumKHkxAiscdwQIzPyRlLp2B\/RGz2\/CO6Qlwuzyc\/YXwqk+sX8rQpPz409DC6Bb1NfstoTGj7pMSw8nvZ1oh1PqvGAXAuCOD1zPZ4rTNIx43hMfaknJLAbxCKx0utKzuzsceGKB7PQGSBrNZUfMPjEaG9MCDjAjT5RTQdvRH6al0gsrUqKwKIoLyQgzjrZSTQ0TtoDc9Z3MVluAs1lW77mf1DydhIxXD44xGpCLBRBQEEFJSAPZ9QARZBRmtfmJHys9bFfUXomcczlpLEYx6JsMhAc+0WCL7GFazNxdI6rMk2iwnKKN3\/k\/FSHDV1rR4I8vmrHYTnAwGZrE6jBOUnvjCqzUxtkyfsXY\/rppEzHB7\/yDGk1aMGbA0iLe4YKiI7LEWInfTcfTOk4I+nkEJWFoUrDCjQv5J\/z8kSMBdTJ3lmM\/ElpGzJLA\/69UPqbj4hEyRgmYCgXT\/QJ17AqpFqvrJMZkgtyYtr+yl995GSgUYsnpgB2bLYGxLwB2Y46QBqI1PdzNGeqbz+5yTbhNPPuKBopxR7MNLaHwHTg0aAERQpV0vCpr0F99v\/ibbpzKqFnQGV2nUrJuYnNpo6LQWOECE7iiPhTOVZfYSjfP6jltBFmraYRLzRtjdehphA9J+wgSiUehjYMMN3Fh4V\/UPXECuwGp2KppPTQWX7kug7+yOGSSLFASo6QoxvhE0gnx5S4cYo\/1b9eLvHN+RZtbrztRUJYLNx7PSxJjOlTGrOzWut0ksD7r\/G73ScnaSTdbBnqn2vA3FSt4Pyo09Mq9KoQjWKJ9aFx7Zr+8xgK+5\/Hq4djlQOvkC+mfY3hCVrtw+uodoavKiud6KGvrcN4+Qm\/5NZKM3IKYM9Ir9wAh2S4KZ88ASePjnZNkIdeZbSd8PO68lQ9wGtl3YZpmZV4Lok\/V3YMSv4cgmAJB2USI140Zr1MWnNfavsbXOgAcO8\/Ev4ASSR4LLryFuGIwyKNKbKA\/RuJ8l+J2X7Ze2sb2nY8feEMnKCY5hCxnlS7JpgbLfvMLunSTB3wPFjsPUYGIQNVtNU3A0oZOHOXmS\/DXuvyc694uwiXzXhyC7N6DWP98iGMslV3CXmG\/DzlBVS8OS5JTW5yy1qXt0fIirIiasYEQrNkG7aX5a\/OaPEaxnoSOKV9cot6yHvRoK+46KBXeEPiVxhkWuMT2D7NzEU4rsGXVxO2O6qm3mc1OTLY9Van1xoQ5VLBku7pvgt7XRjR86VPKBEO5F6q2z4E3xOaBGT4rAUWWGXb9Q9w+PrmfY6qWEqUo5qMpWrele6IQtFQSCvYF5GqBnvw4esa61jSpPuPy7DrHid42JM5PxsI7SH9zfx2SMXluHiWX4rU73QSPbOIvyfnLr667jF5zQbFCtFxgCtdfo5SMD5QRzwwOZrYJ6979nFC+RMldI0bd1Grh1VvClLWaiTdevOw3a2SITt3gTToGVdtAqd2h6wHgKAM+E5rLsJ4XZ0tz3nf0OCU5dy13DZ4yglTj3gKiRKpAKVM5PEtQP+WhVP0LnA9uCPGzKUpGDjCAG22\/L7V8ALWmzZflLcb+FyvmPSgB20DuDqQ5pI3p1Rxhoko4fPhcIB6\/nkPIuvl+mSVEtJoAkZ0PnTxNHHBxKKbbDMjnbpABLsVdzmsYulwDEV0DGkT2o48T+M64rlYOQ6pHrIVice9IPSwFYKbXbx5dwHHufHAhh8hXMyyasp\/EHZNO6cipyN2iGR2tk9Wxu\/1mFk+Bc4zOHKoShR+phwWEjEQ5dfcOH9tsfTEHhDhXXNp1W8zvHbTlSweF\/t4P7NzJZZCSNQv1TWslqmT4jqzgyYO7w+h4\/oTYhodk8DmMmQVJgF2PhzrwAnly+8uXjNNP6qndq1iBAhsbQOSQUycXUmzCkEr2tpfkM3AhvmtvVrYr\/57irU+8WDuzB2w8K0Hz2yx6sPVKSB1cqCyEo203zlmRB13NVTDa5rZAGLcidij3czpeaRj8oY6YUYJPwhS8hp7zozrxE7hJMmAdAkS3uFFN2Sr2o2YdDMiDnuomE0HSUs3OTNVOqxF4MX3i7lzLsqb1vG9KwDHuX23r6IQBubg\/3SYuB8raPve6\/pyrh7ggOZ33FRjd0BR1DkTIQqTjXHTscpq7WhI8NQ8TMlH\/J\/5hPte8twDG0uPou+o60WaRuIb3OMx32\/6j157P0Ld8UqXbKCiVztDQYNUSg4iHhtiF+BaPOJ1H36thUZdClZkmjVF1ykH1hZFA00mZKn6ujZOT\/1Kzm7TvqJCFH5YG9R1yVsacqNMu9Hgz66IK\/4gMVNhRJIjgDhC+GBRVfvhLqqpBbAJL5bcLqINUH3hmwkuC5K2+2BsKh848zlz45okLwwbN5P7cu3+aTNlwxmq8PKT5HlSMR0Cb+GeCYEqK6Apq4EG\/nwEGW473IHqTEnf7nU3oOr1tOwbDHeHvNHuWIKWcwVu2jAgOHWu\/eBVaMEYOr5s68JXfR0z6afr4P49fdYwd4jKGzdadRwJ5EnM8XyvdQB9194hJwcT5PNZgLzL1CBTZ59EIOIrwr8WaugRDwzCP0oxIXnO8E2rwZMb1TkXdR\/+JwFWqudsMnL48vU2+XH2mquy6HKYIeO8bltzN2AVNzM8BqP9nctkG0xnXkR7nsURdvUp6f8eoGSvwi3HbRfP\/JHMrqZBcjCMHL+6Fv4if3R8u9AA\/ZuaczR9YFkydOY\/VbjbRSqw18UB4fKWIEdU6Ak6wCOgYp55lb59yU1THdujbx\/WRFTtGMqvskXZj5ZpivK+p7M7pdbTicgtGvVlLZkgLj1DFw3QdKBV7zD7NdVpyao7dneduluxJAcwZdIC36hwyZC3QPIZ+W0\/cRnazGDyRoEM4RcuguVQCpxeE6il2THpzJL4SlwU3cqDPHPSYwwrnReYVA0ICJ8j8siUT4S8LS6a\/Wz4aqD11NqNcOrEEd4tTfbOMmLdmeUTVExIH6IjmNtTq17BCMqk9X1IAAAECnnCwv0m9JhpvbpcJPn7zZVgIestZPgAXXW0U0r78VcxyUFlNVswerCKr4yG5WgQ\/W4uYLZ5XV6RKm65S7rYIF+XLdg5MItPSPlhxUVzcubhT8IFd1EKJwGd+Jn\/roUwNTK1p0uS32dgv3erMxm3irokN7UQ9x+OXMKEoPu76V4d6U9TOhaHd55Vl9MJf1yD1YX\/lKvAKJriwtqVwwDLHUJtRXNliDRf2JNitt66Dx7JiWfbDl6ke271reTckXQqTT2XTdh5bdU903UDWZIfomyYcQuWGKBiyElFhjuEmrFD7leKBaqOk4K\/Nn+HTqqkq4CA30G9wsALx92sQx0q1i6ah52ZRSx34jRYhN\/T8GMrUzQ1h+JPKIx1LGDSnY5v3\/Puj0snkm8NEU4BJVwY7qEkmNDDJg8+2se+vaPwr1Ctco76Kcb9wfDec0S1lviwD1+sZMjKdSG9iHB4SUgyUrhMdvcgy+wRria9hFpZM3+8MqGkQHqcjswV10a6ImbE4+9HEvVadp8hXjanUGILNR4D7bloXVVgIUn7URnAzXrjLmJhsuAlUcLpLOTstPbIf\/1NapUavGnxn7inNJBlCZJmA8gvKCeOGqtHcoSYuZyyhZmn7UfPAzQO2uyWQN82vSMx+\/UmO4R6svozTkp\/jo9gP0SNxmn\/8VxIx5C7KRMB0K3uP+WUenj+sVxESAQO+IRH4VTXeVmiEbgKIiWNGK8p5sE7hyhCccGfWy6vDZTyh+fk2ugZlzXE5MAEFEp7ZxNH9Q9eKJCxvNtmpxcskJWoeg9E2PYE4usXhBl5RatqxoLvRcvUFTidgDeDtYqqnoWGBOjuSqbRDGxq4ywA4BGvyWMUt36ERhzWYoIexnr4MWXm3NIOE4TN+7EVUiJ2zKCGe3Eiv+xVEsp9Qm0O4AQWCxsq28PZcj4UEQzLcaAmxVEBdMCII0cMBd1DVzbnOs62rpjVN6tn8c3wNsFD1GvT2RZUHvNqfUehwD61+jBW2lkT1+7vNhBAvZ3Zh7DmaxiPYZuXdSPqzgfwyETToJT24JOQQNtnDlrAxwdCs2BcUNevbBhHVmYJBPg5qlks8aA7Yaehd22EQE+IExmEhlRmberTdjqhbLf3+ywuA7okITDjvq4LNoHIjvY2OCU5VlnUTltxftQpQ3H7ciHpyY8ldBaJEdnEE1cwvuWJPXV0DDpdRnuNmRF\/cADJouFc4e8JHdS8ojGtfPfUczGT9E\/jw4EYzbpuc0LlbsuOahwKSAhWeezA9EnVViQJN8zthV7nbmjG0naDOeo9uCryRxH0B\/AeT1SnX9reRxC7118L71UOccu5hxE96wMeXLo+Qw1ukMr9hoMMhk1a3AATx5SXYvZ5q2eZSH5HNHX2LY2H5K4EvI5AfId0o2tDiGGHKKJ4w3VJ7PlS+DPOYLnBddvHX7F8A+TPoBYKoVovLuwrP7ZqzyADu6STullzwRdze6GIWxc3WBeM68082ZK7MGhYUr14KrB7IKhLdl3DU0da0S0TYArxg34drR3Q37twn+Izw5mRcIPi85FtwP94F\/\/6Wv1mflnr3ABoWzNwCNDM5jkLS4utputm6DpsT24f+gPWOEnUPTSUB7vAvlmUlumenGZFyerMsGaKnavW4dHcDYcnR+s4ZKM5jz4LqSfNSkVMGPl6y7XxYVUYIzCTsTDISzNZBpVfhJo6zEOxA\/qAh5Ca1+4oeaXzQIoq\/HbDzjW9Bb7tkvIDD7OudIT1PT17HLAi2qopEsBYWKU3d\/nsAdiawK26I5CRvkvZP1cLGNMHFiGkkaC1RA+Y8Oh1sYQniaxQX646ib2W0infScLcuuA6yWkh7V8vbKUDHIl2qf3A==","iv":"7945a3ab2e0543bcbf169a24d368c604","s":"125b7196f5c07d90"}
Share your thoughts. Click here