Marketing
September 19, 2019
Sephora creates targeted experiences for each of its shoppers. Image credit: Sephora
By Sarah Jones
Beauty retailer Sephora’s loyalty program, targeted emails and ominchannel experience have helped it earn top marks in a new personalization report.
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","iv":"1af01a7f8c7d47ffd50b7f735a61709c","s":"32e55e6c6381ff96"}
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