Marketing
September 19, 2019
Sephora creates targeted experiences for each of its shoppers. Image credit: Sephora
By Sarah Jones
Beauty retailer Sephora’s loyalty program, targeted emails and ominchannel experience have helped it earn top marks in a new personalization report.
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","iv":"13a286700084293fe5a9a8df425013e1","s":"a72baa3d95816007"}
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