Marketing
September 19, 2019
Sephora creates targeted experiences for each of its shoppers. Image credit: Sephora
By Sarah Jones
Beauty retailer Sephora’s loyalty program, targeted emails and ominchannel experience have helped it earn top marks in a new personalization report.
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