Marketing
September 19, 2019
Sephora creates targeted experiences for each of its shoppers. Image credit: Sephora
By Sarah Jones
Beauty retailer Sephora’s loyalty program, targeted emails and ominchannel experience have helped it earn top marks in a new personalization report.
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