Marketing
September 19, 2019
Sephora creates targeted experiences for each of its shoppers. Image credit: Sephora
By Sarah Jones
Beauty retailer Sephora’s loyalty program, targeted emails and ominchannel experience have helped it earn top marks in a new personalization report.
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