Marketing
September 19, 2019
Sephora creates targeted experiences for each of its shoppers. Image credit: Sephora
By Sarah Jones
Beauty retailer Sephora’s loyalty program, targeted emails and ominchannel experience have helped it earn top marks in a new personalization report.
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","iv":"e5212567669b017610c50a2cd76d23b4","s":"ef8a3e6fb38dd2f0"}
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