Marketing
September 19, 2019
Sephora creates targeted experiences for each of its shoppers. Image credit: Sephora
By Sarah Jones
Beauty retailer Sephora’s loyalty program, targeted emails and ominchannel experience have helped it earn top marks in a new personalization report.
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