Marketing
September 19, 2019
Sephora creates targeted experiences for each of its shoppers. Image credit: Sephora
By Sarah Jones
Beauty retailer Sephora’s loyalty program, targeted emails and ominchannel experience have helped it earn top marks in a new personalization report.
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\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