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Fragrance and personal care

Sephora rewards social media users without having to go private

November 23, 2016

Image courtesy of LVMH's Sephora Image courtesy of LVMH's Sephora

 

By Brielle Jaekel

LVMH-owned beauty retailer Sephora, known for its technological innovations in marketing and retail, is taking its social engagement strategy one step further by adopting a solution that will reward users with gift cards via social media.

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  1. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  2. Louis Vuitton explores China for travel campaign
  3. Aston Martin, ELEMIS skincare join forces
  4. Luxury Unfiltered: When was the last time you truly surprised your client?
  5. Schiaparelli exhibition coming to UK’s V&A
  6. Off the Cuff: A Q&A with The Calendar Group's Nathalie Laitmon
  7. Ulta Beauty acquires UK-based Space NK
  8. Immersive technologies reshaping how heritage labels design, sell: The Future Laboratory, Together Group
  9. Four Seasons Yachts names CEO
  10. Givenchy debuts Matthew Williams-approved ambassador
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Off the Cuff: A Q&A with The Calendar Group’s Nathalie Laitmon