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Fragrance and personal care

Sephora rewards social media users without having to go private

November 23, 2016

Image courtesy of LVMH's Sephora Image courtesy of LVMH's Sephora

 

By Brielle Jaekel

LVMH-owned beauty retailer Sephora, known for its technological innovations in marketing and retail, is taking its social engagement strategy one step further by adopting a solution that will reward users with gift cards via social media.

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  1. Museums of luxury - Luxury Memo special report
  2. Fashion mirrors social movements with brand activism
  3. Bloomingdale’s shines spotlight on modern motherhood
  4. Luxury retailers pressured as quality service becomes expected at low end
  5. IWC uses digital to heighten customization
  6. Mercedes unveils “ultimate luxury” concept in show car
  7. Day's wrap: Estée Lauder, BMW, Mr Porter, Balenciaga, The Modist and Le Clos
  8. Estée Lauder, BMW, Mr Porter, Balenciaga, The Modist and Le Clos - Live news
  9. Le Clos sells most expensive whisky ever recorded for $1.2M
  10. Balenciaga, Gucci, Vetements top Lyst rankings of "hottest brands"
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