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July 18, 2018
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Fragrance and personal care

Sephora rewards social media users without having to go private

November 23, 2016

Image courtesy of LVMH's Sephora Image courtesy of LVMH's Sephora

 

By Brielle Jaekel

LVMH-owned beauty retailer Sephora, known for its technological innovations in marketing and retail, is taking its social engagement strategy one step further by adopting a solution that will reward users with gift cards via social media.

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  1. Prada explores shifting identities in dreamlike narrative
  2. Day's wrap: Net-A-Porter, Luxury Shoe Club, Pat McGrath, Loewe, Richemont and Gucci
  3. Top 10 media and publishing efforts of H1 2018
  4. Travel presents the new big opportunity in luxury retail
  5. 90pc of advertisers prefer Instagram over Snapchat
  6. Millennial shoppers value compassion, customer service more than most: report
  7. Richemont plans to add Sophie Guieysse to board of directors
  8. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  9. Loewe uses fashion to fundraise for elephant conservation
  10. Chanel, Louis Vuitton rank as top emotionally intelligent luxury brands
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