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Fragrance and personal care

Sephora rewards social media users without having to go private

November 23, 2016

Image courtesy of LVMH's Sephora Image courtesy of LVMH's Sephora

 

By Brielle Jaekel

LVMH-owned beauty retailer Sephora, known for its technological innovations in marketing and retail, is taking its social engagement strategy one step further by adopting a solution that will reward users with gift cards via social media.

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  1. K-pop star Karina becomes Prada brand ambassador
  2. Guerlain exudes timeless femininity in reimagined fragrance campaign
  3. Moët delivers the gift of bubbles in new holiday campaign
  4. China’s middle class to reach 40 percent of population by 2030: BCG
  5. LVMH revenues dip 2pc in Q1
  6. Ralph Lauren odes to Martha’s Vineyard in latest collection
  7. Nordstrom onboards new finance chief
  8. The cold coffee tweet that changed Four Seasons' approach to social media
  9. Louis Vuitton announces second-edition Watch Prize shortlist
  10. BMW to introduce carbon footprint tracking via mobile app
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