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Fragrance and personal care

Sephora saw 6x the engagement with use of digital personalization features

June 23, 2017

Sephora customers are now treated to a host of personalized features. Image credit: Sephora

 

By Danny Parisi

LVMH-owned beauty retailer Sephora is introducing a host of new features to its online store focused on personalizing the purchasing process for individual customers.

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  1. Audi offers vision of progress in Janelle Monáe campaign
  2. 2 tips for marketers in the new era of data privacy
  3. Luxury buzzes about bees with conservation efforts
  4. Montblanc inspires the art of writing with ‘Haus’ grand opening
  5. Louis Vuitton outsources Father's Day push to consumers via Pinterest
  6. Dolce & Gabbana taps DJ Khaled for eye-catching collection
  7. Men spend more on luxury, but shop the same amount as women: report
  8. Kentucky Derby rides alongside strong luxury presence
  9. How luxury brands can win Gen Z and millennial shoppers
  10. Consumers, brands must meet halfway to propel sustainable models: IBM
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