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Research

Sequenced call-to-actions superior to sustained ads: report

July 16, 2014

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By Nancy Buckley

A new study conducted by social media advertising technology company Adaptly, Facebook and fashion and lifestyle Web site Refinery29 demonstrates the value of sequencing advertisements to consumers.

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  1. Jimmy Choo Café finds new home in Osaka
  2. How luxury automakers can find the right media mix for model reveals
  3. Beyond the screen: The rise of the experience economy
  4. Mercedes-Benz design chief Gorden Wagener to depart
  5. Bentley pampers new car owners with bespoke suit offer
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  8. Authentics versus superfakes: Who will prevail?
  9. Coty turns to P&G veteran Markus Strobel for interim leadership
  10. Omega cuts ribbon at corporate flagship in Swiss Alps
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