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April 8, 2026
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Fragrance and personal care

Shiseido, Chanel, Dior exhibit Instagram’s potential for beauty UGC

September 12, 2018

Shiseido reposts @jamiejchung’s red lip look on its own UGC account. Image credit: Jamie Chung

 

By Brielle Jaekel

Beauty marketers are known as some of the most innovative content creators in the field, but brands such as Chanel, Dior and Shiseido are exhibiting how to instead pull content from the users that love them so much.

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  1. Louis Vuitton adds to Color Blossom collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Force 10 collection leads Fred campaign
  5. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  6. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  7. Sustainability’s next act: From ethics to economics
  8. Equinox Hotels to host third annual Global Sleep Symposium
  9. NetJets developing exclusive-use terminal in Augusta, Georgia
  10. Global secondhand market to hit $393B by 2030: ThredUp
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