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Fragrance and personal care

Shiseido, Chanel, Dior exhibit Instagram’s potential for beauty UGC

September 12, 2018

Shiseido reposts @jamiejchung’s red lip look on its own UGC account. Image credit: Jamie Chung

 

By Brielle Jaekel

Beauty marketers are known as some of the most innovative content creators in the field, but brands such as Chanel, Dior and Shiseido are exhibiting how to instead pull content from the users that love them so much.

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  1. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  2. Schiaparelli begins Harrods takeover
  3. 62pc of UHNWs now worried about geopolitical instability related to Iran war: Altiant
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. Fondation Louis Vuitton to host Alexander Calder retrospective
  6. Ryan Gosling vouches for vagabond luxury in #GucciValigeria
  7. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  8. NetJets developing exclusive-use terminal in Augusta, Georgia
  9. Force 10 collection leads Fred campaign
  10. Phillips forms exclusive partnership with luxury insurance platform Wondercare
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