Fragrance and personal care
September 30, 2022
Shiseido’s perfectly-imperfect cast come together in a culminating shot of the branded film for its "See, Say, Do." campaign. Image courtesy of Shiseido
By Amirah Keaton
Japanese beauty group Shiseido is extending its reach beyond skincare and into the realm of diversity, equity and inclusion.
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","iv":"58ec3607fcac7c7bbca2ce395d1a6749","s":"fef05a2e9dfb4338"}
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