Fragrance and personal care
September 30, 2022
Shiseido’s perfectly-imperfect cast come together in a culminating shot of the branded film for its "See, Say, Do." campaign. Image courtesy of Shiseido
By Amirah Keaton
Japanese beauty group Shiseido is extending its reach beyond skincare and into the realm of diversity, equity and inclusion.
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","iv":"ff5071d0d1d15001d1e850bef50c8baf","s":"423dc8d77b1fa27e"}
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