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Dec. 18, 2025
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Fragrance and personal care

Shiseido combats covert beauty biases with ‘See, Say, Do.’ campaign

September 30, 2022

Shot from Shiseido campaign film Shiseido’s perfectly-imperfect cast come together in a culminating shot of the branded film for its "See, Say, Do." campaign. Image courtesy of Shiseido

 

By Amirah Keaton

Japanese beauty group Shiseido is extending its reach beyond skincare and into the realm of diversity, equity and inclusion.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Coty earns ‘A’ score from CDP
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