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April 26, 2024
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Food and beverage

Should luxury brands expand into food production to get “essential services” classification?

June 16, 2020

LVMH's Moet& Chandon could offer snacks to go with its wines. Image credit: LVMH LVMH's Moet& Chandon could offer snacks to go with its wines. Image credit: LVMH

 

By Dianna Dilworth

When the world shut down for the COVID-19 coronavirus outbreak, the luxury business was hit across sectors from retail to travel, forcing many brands to explore new revenue streams to help hedge their bets in future pandemics.

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  1. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  2. Mercedes-Benz adds celebrity touch to G-Class rollout
  3. La Mer appoints first male brand ambassador
  4. Six Senses wins top 2024 Positive Luxury Award
  5. Double-digit growth streak continues at Hermès
  6. Ferrari forges racing partnership with HP
  7. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  8. Porsche named official electric vehicle of 2024 Met Gala
  9. Prada Group sees first quarter sales rise 16pc
  10. Bon Appétit out with first ‘Drinks’ issue in over 50 years
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La Mer appoints first male brand ambassador
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