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Feb. 26, 2020
  1. Rolls-Royce builds community, content and experiences with new Whispers members-only club
  2. Loewe taps US soccer star Megan Rapinoe's edge for fall/winter 2020-21 campaign
  3. Day's wrap: Cunard, enVista, Burberry, Neiman Marcus and Aston Martin
  4. Burberry, simulating in-store experience, debuts augmented reality shopping tool via Google Search
  5. Neiman Marcus offers limited-edition Aston Martin, Omega timed with new Bond movie
  6. How eBay pulled off becoming one of the largest luxury watch marketplaces in the world
  7. Bulgari's new campaign is an ode to never having too much
  8. Register now: Women in Luxury conference New York April 15
  9. Cunard, enVista, Burberry, Neiman Marcus and Aston Martin
  10. Significant gaps between customer expectations for personalization and retailer execution
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Commerce

Should luxury brands participate in Black Friday?

November 25, 2015

Image courtesy of Bloomingdale's Image courtesy of Bloomingdale's

 

By Sarah Jones

With Black Friday fever in the air, it can be tempting for luxury brands to try to capitalize on the rush of traffic to retail stores post-Thanksgiving.

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  1. Rolls-Royce builds community, content and experiences with new Whispers members-only club
  2. Loewe taps US soccer star Megan Rapinoe's edge for fall/winter 2020-21 campaign
  3. Day's wrap: Cunard, enVista, Burberry, Neiman Marcus and Aston Martin
  4. Burberry, simulating in-store experience, debuts augmented reality shopping tool via Google Search
  5. Neiman Marcus offers limited-edition Aston Martin, Omega timed with new Bond movie
  6. How eBay pulled off becoming one of the largest luxury watch marketplaces in the world
  7. Bulgari's new campaign is an ode to never having too much
  8. Register now: Women in Luxury conference New York April 15
  9. Cunard, enVista, Burberry, Neiman Marcus and Aston Martin
  10. Significant gaps between customer expectations for personalization and retailer execution
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RECENT ARTICLES
Rolls-Royce builds community, content and experiences with new Whispers members-only club
Register now: Women in Luxury conference New York April 15
Loewe taps US soccer star Megan Rapinoe’s edge for fall/winter 2020-21 campaign

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Cunard, enVista, Burberry, Neiman Marcus and Aston Martin
How eBay pulled off becoming one of the largest luxury watch marketplaces in the world