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Commerce

Should luxury brands participate in Black Friday?

November 25, 2015

Image courtesy of Bloomingdale's Image courtesy of Bloomingdale's

 

By Sarah Jones

With Black Friday fever in the air, it can be tempting for luxury brands to try to capitalize on the rush of traffic to retail stores post-Thanksgiving.

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LATEST HEADLINES
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  1. How live commerce transforms social shopping: McKinsey
  2. Luxury should embrace innovation, lab-grown diamonds: ALTR president
  3. Hermès, LVMH, Bentley and Bloomingdale’s
  4. Authentic actions key for brands reaching conscious consumers
  5. Four Seasons encourages traveling with intention
  6. Chanel marks century of N°5 with high jewelry tribute
  7. Audi offers vision of progress in Janelle Monáe campaign
  8. Flight of Icarus: As luxury sales soar, how does this end?
  9. LVMH, Elle celebrate craftswomen with Prix des Artisanes
  10. Hermès sees robust 77pc growth y-o-y in first half
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