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Commerce

Should luxury brands participate in Black Friday?

November 25, 2015

Image courtesy of Bloomingdale's Image courtesy of Bloomingdale's

 

By Sarah Jones

With Black Friday fever in the air, it can be tempting for luxury brands to try to capitalize on the rush of traffic to retail stores post-Thanksgiving.

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  1. WatchBox looks for growth in editorial integration
  2. Bleu de Chanel dives deep with new campaign
  3. The China Report: Innovation in Luxury
  4. Alibaba adds YouCam AR to engage beauty shoppers
  5. Financially-confident consumers to spend on travel, auto in 2013: report
  6. Instagram extends interactive Stories feature to sponsored posts
  7. Chanel, Hermès rank as top brands worth premium pricing: survey
  8. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
  9. Neiman Marcus digitizes beauty demonstrations via Memory Mirror counters
  10. Carolina Herrera seeks rebellious men with powerful fragrance ad
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