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Retail

Should luxury brands sell on Amazon?

April 30, 2021

Luxury brands are still wary of selling products on the giant ecommerce platform. Image credit: Getty

 

By Nora Howe

Despite being the dominant force in ecommerce, technology powerhouse Amazon has not been able to convince most luxury labels to join its marketplace for a host of reasons.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Fendi pays homage to artist with playful puppet fall campaign
  4. Dior dives into French Riviera with escapist fragrance
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Gucci studies connection in spring/summer 2025 campaign
  7. Dior, Rizzoli to release book on Lady Art project
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Brioni launches anniversary capsule at Bergdorf Goodman
  10. Hermès showcases the surreal for spring campaign
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