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Feb. 17, 2019
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Commerce

Should luxury brands stop avoiding ecommerce?

April 16, 2015

Promotional image for Chanel's Coco Crush capsule Promotional image for Chanel's Coco Crush capsule

 

By Sarah Jones

Affluent consumers have shown their interest in buying goods online, but many luxury brands have been hesitant to embrace ecommerce as part of their retail strategy.

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  1. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  2. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  3. Mandarin Oriental invests in Central Park views for residential project
  4. Tod’s kisses spring hello with playful campaign
  5. Bloomingdale's gives flagship beauty department an interactive makeover
  6. Current retail technology and consumer behavior not yet in sync: report
  7. De Beers features 2,000 diamonds via in-store bespoke iPad app
  8. Hermès paints picture of global flagship in podcast
  9. Luxury Women to Watch 2019
  10. Coastal, urban communities "most loved" neighborhoods: report
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