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Commerce

Should luxury brands stop avoiding ecommerce?

April 16, 2015

Promotional image for Chanel's Coco Crush capsule Promotional image for Chanel's Coco Crush capsule

 

By Sarah Jones

Affluent consumers have shown their interest in buying goods online, but many luxury brands have been hesitant to embrace ecommerce as part of their retail strategy.

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  1. Angelina Jolie opens home for Guerlain fragrance spot
  2. Bleu de Chanel dives deep with new campaign
  3. Tapestry looks to Tmall to amplify Chinese ecommerce presence
  4. Gucci mobile try-on experience points to luxury's AR possibilities
  5. Dolce & Gabbana shares contemporary image of a king among men
  6. London Design Festival draws luxury art alliances
  7. Tamara Mellon takes shoes on cross-country retail road trip
  8. Half of HNWIs invest to future-proof financial well-being: report
  9. Christian Louboutin spotlights signature hue in social series
  10. Luxury online retail market to reach $41.8B by 2019: report
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