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Retail

Small-format stores may enhance omnichannel experiences

December 17, 2021

Bloomingdale’s launched its small-format store, Bloomie’s in summer 2021. Image credit: Bloomingdale’s Bloomingdale’s launched its small-format store, Bloomie’s in summer 2021. Image credit: Bloomingdale’s

 

By Sarah Ramirez

While the COVID-19 pandemic and prolonged lockdowns have proved challenging for many retailers, it may have served as a catalyst for both brands and shoppers to rethink the in-store experience.

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