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Feb. 8, 2026
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Research

Smartphones drive half of online fashion sales and 67pc of traffic this holiday season: study

December 9, 2019

The Nostco study confirms that smartphone users influence holiday retail sales. Image credit: Nostco The Nosto study confirms that smartphone users influence holiday retail sales. Image credit: Nosto

 

By Staff reports

Mobile phones account for 67 percent of traffic to fashion retail sites and drive 52 percent of revenue, per early analyses of fashion shopping worldwide this holiday season.

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