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Research

Smartphones drive half of online fashion sales and 67pc of traffic this holiday season: study

December 9, 2019

The Nostco study confirms that smartphone users influence holiday retail sales. Image credit: Nostco The Nosto study confirms that smartphone users influence holiday retail sales. Image credit: Nosto

 

Mobile phones account for 67 percent of traffic to fashion retail sites and drive 52 percent of revenue, per early analyses of fashion shopping worldwide this holiday season.

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