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Dec. 5, 2025
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Apparel and accessories

Smythson imagines London’s wild side in travel-themed narrative

September 6, 2017

Image from Smythson's "Journey to the Wild Side" campaign. Image credit: Smythson

 

By Sarah Jones

British leather goods maker Smythson is exploring a surreal version of its hometown from an outsider’s perspective in a whimsical campaign.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
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