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Marketing

Is Snapchat the answer to bridging AR with ecommerce?

April 5, 2021

Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat

 

By Sarah Ramirez

Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.

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  1. TikTok creators key to luxury beauty's current boom: Launchmetrics
  2. Gucci connects gender equity, sustainability via podcast episode
  3. Condé Nast Traveler launches Global Advisory Board, marking major editorial investment
  4. Day's wrap: Condé Nast Traveler, Kering, Rolls-Royce and Norwegian Cruise Line
  5. Kering sets new sustainability goal for 2035
  6. Frequent flyers, international buyers expressing interest in investing stateside: Coldwell Banker
  7. Could Silicon Valley Bank’s collapse affect luxury brands seeking funding?
  8. Condé Nast Traveler, Kering, Rolls-Royce and Norwegian Cruise Line
  9. Moschino creative director Jeremy Scott steps down
  10. China’s cosmetics and beauty sales rebound for the first time since July
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