Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
{"ct":"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","iv":"fb9a82f8dc8f2cd0726806cf0d78d10f","s":"60aebcc04f171a76"}
Share your thoughts. Click here