Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"48459072aa20570cb057efd65999330d","s":"6ee0f1f4b24013ce"}
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