Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"b1e5df50a5828900d0b6708386ecd5de","s":"2727f50c3686388a"}
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