Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"e4e1b9ca93939bd067169c7ada934fec","s":"76ed9bc5eb4b9e91"}
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