Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"a01ab329a9857452287326e1f5d0a046","s":"f32945b7965a1c71"}
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