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Sep. 23, 2023
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Marketing

Is Snapchat the answer to bridging AR with ecommerce?

April 5, 2021

Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat

 

By Sarah Ramirez

Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.

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  1. Mall openings accounted for 38pc of new luxury retail leases in 2022: JLL
  2. Louis Vuitton debuts podcast, diving into maison’s cultural history
  3. September 2023 issue of Luxury Portfolio magazine goes live
  4. LVMH Data AI Summit returns for second year
  5. Breitling reinforces sustainability, releases ESG report
  6. Fashion stylists promote preloved luxury for Vestiaire Collective
  7. Presentation decks and agenda for Luxury FirstLook Jan. 15
  8. Climate change costing luxury fashion: report
  9. Consumer purchase intent climbing, per latest Saks Luxury Pulse survey
  10. Men spend more on luxury, but shop the same amount as women: report
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