Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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","iv":"d9b830ff3d064a6e145980e4eda9a7b8","s":"5ab4c1dedd7d28cc"}
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