Marketing
April 5, 2021
Dior and Snapchat introduced an AR filter for the B27 sneakers. Image credit: Dior/Snapchat
By Sarah Ramirez
Social media platform Snapchat may hold the key to showing luxury brands how augmented reality can transform traditional window shopping into digital trial experiences.
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9573CuqUbf3PH3EG\/ivDk1h0y3V674jjGuTMnZsuY3CgwZUFTMLAmn8mwrTLbPul89MKv3IVYaIJtJ\/s9Hn2YHcyny5VPgbqHT87t\/FAfsUiEliov6gl8YW\/M82Ii8VJjLeV\/Iwu7\/hB7Ot4pvpyEGJkquRgtSi0w8KM3AsRLdIF2+2DqGJPlemEw0YRkaX1H7r1UQ05IsK4uFt4akZGS+0SVnQicr6\/ENTo03u6krx1n\/GGzBpIJ\/2qPa\/\/1fBo7OvWX+r3vYELaPr3USFvAjVNL1JW8PSEqAk4B+rEzgRx1JehoKcsUl+qbn0CMK1zjvuY0wV3wJt8XW95KGGogTKUPjCwrz5zIjZ+U2uYuHfiolQ3s0q0PRg9lkp5jYbJNcqVMAERdaYCCOZTD5ItwSgvbsJbAeADhwOT9hWiMO5Mt\/wYBjlWRQmJGQ5Crd46xkW+ZIiHY\/ouwWBRxPe2WJ3jhuo+rEyR2M\/O\/k\/nGeBx65wDNmYSDKNhZud3lwrVDFbmk5B0YstI7q+M9wusJebVbudmy\/kRO\/BE8CFOxQsevdJETKnsNrKTcDO4Z70Eap3Ne3O4ou93gLJsZMRJjti3T8lJkEghO2GyoEBjALTd74bxxfrm1xWC0puHCKL9iI\/Xq8bOk7Y+qML4Xn9\/wkgtUkGmGuIfl1dRcIH5r5mWEOOicu1RJX80tKBG1+OdqfuD7N8W1SXyiIYEx01MFFScswOYKcKYJvOhoNDRBAzskTf9PLkrDKSjOiw1D3Q6RUb4tslWvq1LA7MlG+n7729YOC0ul+Czoy8lv+VP4tFa\/5dBJ5IuUJqzjby2+6mZG\/0u3dfRhhOn6NeJInHdwQYmxqj2UMGP5Rd1p6ztoq2Idx\/AD5D0zJPoL01hAx\/1VHSwPZGF12Q6C4vHl4Jf4C+AKh7Cgcc7bDoldIiKzM33RIZvNyM96Cx91YlQ1IrvTcNrq\/4PaJJ9Z2ujHJlLKdWoCE1RxNPo9yqUYkuqn3PPTzj7dJMuCvFN5o5so7GYCTAdYbQ9YMlqIgHC56ZlGsL\/3Y0clLL1Jx5RWH\/\/4G2dkNDFA8cmgYmUdFxFaW8tPi8lOlLEy1mfBTkwWc1\/aJii4l\/0o8qx7FR2R90ucBKO+krrQW3ZyICU\/tyKMl\/MrQfOgmzXQylnroSeq6doQX5\/ho9LUOUEP3DebXEsaxWBArrjUv9+TphShcLyX0qSQ0qV\/44RUZEFASQeZC7SMTubBZ1Wh9cqD7I4L2GOexWODsfkS0c14Tkz+bnyiE8OVfWwfhTOxK8v4NQyzb6DQXuVOqqxTs52N0cexF4xLLaidJh3Z4+ABi9\/FAwSX2I+VVvpyNl+o+CYhZDJdHzqgZLRnliuLjmSYrrjkCHR+QAhKmz4tvBdjR7UMDI2KUaklhw5iq1RRLSwUsG0n3wHFa5rRi\/3F\/bfi3KK0tna7HbpgDxJkGP0CwH7jiVf0eqoHokqF1nMNwRIZqneP8kisnkcPe88mElOx9162D8qzLpbWCF1q3cJsv0Tyb\/ylUnBOZR\/7ve7w0HgG8Z0Rl\/wUbak0qqBgAh5UcGB5RBxsKH8OQvdfAWfGmhR9k3+T3K0bwb\/V8ZizGFaBN500934uZwVF0NM+GsSYtAQek8GSfmtiL2vY\/UAnMvt09XHgCx6ey2Wv2SPnlnSrIABEm5hoxvlAr6xzafw\/5BdcJ967ZH5Sbjnp2u4GSftruG71LKRMSZKcoedLs8OcC33OPvdiD6P2DkdA0zTsbogh\/MIAPTPLuE2iLCuUITfpair1aHmYux0Jp57XIe7TjWMZ2z67JYoxQZrbUaFfYtOpBkrdhWvHYb4\/ClJPzD0bRVK8ByBY6Yf6MFvvx9jWSfzRdlr2qZOWA+RgY8bylzr71qR5bwk1lijoy6luCD3K2Do5PahBudR4vPiKWjt7ZnEMZShWpgCLN136W\/VONN5Simn8jg9TJQ7J71dugJCPzoKPIiunfLFCBKoEnB5Baz5UGxMGsBGIy\/8kQV6FjfOUg3ZcKM+SKaA5M9jKpSpZglMZxDgnf+rTLI1X2DPnlzjn8ThEgNcoPJJzk0BZZuXD44yjrs0e13B0jtR30OF1YyI7JwRDTsD0nNjJ+8uSIdITs9L2smpEqvieEa5n92J83cOzhFXmAHFBy\/ry6Jgtv+iZ44T7Ni5OeGvscz1bHBQvDeX08mmJu83jiXZU\/S7vyt26940e5gaMjHFvAEukTsaJEF0GJOPYMfPmBQbGY0owuMXU8GwGw\/lYBUUfBc3pzmlFDrUs1McbSETo0YGTTF2sceDgmvhN6VTBT07EpAqveNLYDnCw\/6hv4IF3hxODavnJ\/rEm0csMqc2QDPwSRgL6iBTK6Kfk0UuMOpM+JhfCeTVTqAGmz5PTkgGt9vtc2XxEIHZFchn5BxpR+8XzIFAHHG7anxFkVwMGwxonnTxy4ah58KE0iX2tUdnPSLcCyBMX31HMniSDOK84PkfsOEpz\/PMfmku4VoeUhHmH\/WgaRZPrLQasIAxpK82lKQHC3zh31sOIrTYWmceUGvbJg0hNx2CAkXdScKOsqzMMvNctMwnHC951FC5N040zxGza+0+8Sp8c+tNdRnI8RkDh+f3g3DUXI4lnwq2Z1nukvGyvJlwDeEoArTU3lp+u0rlH0t6Ni3beiC\/9TeGFWzkiRMyKgW6sMha+Zf2kvnjM36XTLJusMabv6Vlq0XldVst9QkUbw7OQQmS+sWcPujua\/ZCnVsgHl9dCwehmLWsaaaJKj+kLnKXdhN9Ti\/rVJBNKZ3GaA8amwfCXK6hcWnjchLtKLW+gALH6+4Mwul4IPsNeRxXRPv9jYMZfz4uYpEebEUiGOHH9N9Rre\/h16wMNsE8d9qBcMoa6VI5owzm3YCBq6jPPlclf2IY3ClEsfGAdiGbZxHK1tSnCJtrhTx77DNtxWDYE1HsBf7V1VxNS+mJR2BfxXe9+zRRc2D\/CCykI5J0GAtneWYj9oW+6sfq6QoeSln0tRbrz0nwBCeQcma97F8fWtQbv2n06s8ihBI1eS7cNVF6Ttvhn9Ix\/uKy8ilIPhWMUgaNl5o3WF4qjj\/E+LUOXUaAp0xWbK0LZVanyaa+2OWaW+ogThYruIYZgUKQqwue+Z0SBQClkULe\/eQbxAMHymmg6xH+2qv+fWcaV57Ah43lce09bhNSrhqk47B6mHBWcW3D1iRhl\/05\/uw35NwU6PNs4h6g+AO7hnslhIF\/zatt1NJr8blnSbpNCoy10joTPfRMFfiiutOySeuXXjW\/7oWXFcAUdrMn63ndXd7MbexkI\/gdOmVDhLr+4W4QM5CWjJPHIxQRbhxTNWzC8tQfRjQUnTRxCoMYF7Nu8g+ZqdjWmsYuqijsdTi\/ZKOlVaMF4mF6LAiLyt2w\/P1mXpduy45IdZA9RZI9AVSYulJL6nZSIhSJGbd64MInhVN7xUU1b\/AbfME2CB7rjRth9DYWIwYf+zJxMyYTbkPK\/6\/PC416PThlj1d0896eoMGgvekfJ6q\/grXvSSZ6SeJ5wP5VkNrIQqdtkzEYCmaz+Qp9x5+Y0nFMs4gYEkadLNnn77sC84iPkdFPIv\/6ukw8LxtT09MRLu6TpkUS5FFCa\/Ajf2mDeL4bfxsdeVOvbnsFnT3WR7pWfMGswHbBTVds7zEK+U7rA2NNETRjNihZdUbpcsTKM3FEIgxxltU8x+Nb6pzmoGE4VZSk3B47C5rmrFEtIitS\/PLoHcU+6BX+kozw4pM0POK7bwLl9VefJE6jdfgq4NkcYlcFdhlRZmPXWTCLPorTfjD6HhymbchBYkDP+HoZeTxwKnp1HgLrGgMwCSM5QmmjRRjHow56XMYKKSV7gwq3Luulw7clqvGGeukmG916xfau9GQyZH\/0Ew5MqZz6oTWIUFis\/71GWByY3dj+KcHXpnHoBuVsXLqCZk0Sj4r6sUUGiGQVdlIkyaKs7O3XGjala4YfMdiIq\/YYD8Y6P44tl8kHXIMITXIk0OQdmERL8avYt+MyRI+3DFO5jNghWLlM4u2Oyu9I3pE3w2Rt\/scZ61iMjs1XfWLBVQaFedTPP2M6TtQ1ZBuSxIxHCu13zrNccaFlulXSomcNQs+Sn1xwYF4uMT99SFjv8djU8\/8utkWTKRUnx7wGEwYMN781c6DgQ5KPU3kv8V\/J\/DggIJq8MzVVBp3OPyT8ZQNqqxNMC9EsU66PxtTU14o42AIXzh\/+9LCnYrYgBukGu8rmGDNVNf7OLxOkcdk\/8UOF8k6NHrbqfetgTPAfrbAcJGtodK\/skOLICaKumHzhPNwTkGtHXGoj93UmCyuiJJqmkRbgWRTlIH1ixyV6Bq4Po5zW\/POZ6xFlJQVrK6FmkL2IdobATju6jkYg==","iv":"5b86c36d4e4dc1c23c3676133f6d899b","s":"86b1f4624acd5ce1"}
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