Marketing
October 12, 2017
Snapchat provides added utility with Context Cards. Image credit: Snapchat
By Brielle Jaekel
Social media application Snapchat’s latest offering is opening the door for advertisers to have greater interaction and call-to-action strategies on user-generated content.
{"ct":"8UCkXCoCvTZ3bE+vDixokYcpzPGWTpxQNBhxaKZdwDcccQEMe1QsMiOcvieqScEkd83mREmomZNofouhRtck1bCiuxMia3q1OuABMMl866IYkmdCd4T2Ocd\/xBflYQP86ik5o1S7vcOovrHcQznFAnsYHz8pUYy4+LACTvzsUtHb3AC\/RfxckiHuDR0xM20dnq\/btpRPe\/Cl2+Mi8Dehg\/fXD6iJBFJ9jbaVQLnchdJdW8dJcPs0xuQq\/1+2NyycJVbynl7epEQ17n3G03NGizbgY5XtLnKhLYJJXWId2wJymi6QFRVvLcr+2XFtjSNUZJuirGhGVcDwOu96P72ZtCc+MYCwxi9hrEuA0Egq57HtnWhp\/Tgal7DlbL4zniLHNV5cFc8t\/uOUXkjk5r+5O2olEonw6OZmtiJOvpXqp9Gz1IL1t6bCIh3hyu2ljAn6fEkGVJUm5HUcFokeBAQ1ztJtnhXuip0k4Bobnyx7ylwRs7Z4DEyKpuhSegJg3unWd05oMzLNMr8WVQ0V9DprbD96ozTKTCXjZXNQpM\/fZAUcwLB8Avsjr3Pb2BZ4r8Jhx9aGb+DJZi92F7ObANjYeMcSmca9f7owfnFwFWXxAlYq8EDvAGIcq8SqJzJPosa0naLnH+v3tjaYY3Su1zVV2RzFSukxmrvjWCzG1ixHPqs78f5QsQbVvKsY6+bszOdfG0KG0nyNqiIiY9vpa9RFkrUZ+uEXHn77Fr\/FInAaoytS8TwHeXeMCGOvDFv+9ZdM4nkdaqActYYHDH0jQYBTQV2RH4QtrnrfdevelSMzSqeRgHqhiQVHCsZqnu\/AY+G4T71lfOVkisxIWASI9xdZhlVjUidGvu896PeFInmvnmg4s4H5d\/OFEkhZTq591yZpebgud+PTf4NPUeFWdvmYSAvQzJAEY6UkiJs6bbLGSYMBFtwVffmNg6nMh6GuBwdUWVEnY1wRu54aFoeTq2Drl5HtS0nvPr0ukwP0Kgyph8zcLh3sSR6LNOuf8Vl4l4x4pshjsaO\/m3Aa0RmZJgciidoTDgdLEz9Z43dWu5sh8tp8FDpOcDpvIfIO0MSIuFc97N9X5E7WkDNiSuhiU4uFKunr7PkFKmgCRJSCszzQkI9W3UxCi7sCLp0g\/+Hak02epVp+dQyeW977dDYLXG5pO\/t278WV4OZsRfOiphSTyCP5zaJC9x6RvtelnK23YFLYksRZ3QMa5xlqX2coIuVNIanswR5sTcrEeUMZ8bceB+eHo3hjXtmzybSSPanmhG97wL\/rR08KfMQWZ+JVBRwV99lh2DF+Kx74P+06cfo4wXeQtalkg30MyjmhJTchv\/6gbE7DxiiyFDvYUrJFUX5x0pybmui+a3DsLEJvYde4IK7Lay5aXNQ\/IqWE0HpJtW4NgOImubDju2frddKHYGGvhjbWzcptXq3xArTrXRFnC2F0Wx3pqFr\/PJEXKAGd7m6xgdsK9ifE0VYKgITR\/lFHbaXOxmCXfq7T39CILawCS6yfSvFD9AJXPiZr5hEI+g3kOODOHEcnr2vnup5KZZCJr5dkG2scIzpPZdRyxXhTQgx0baMxPTvd9VmuXj\/zhCXv9epnYvVPxdzJm7QX9+tcQ94PjNGJ6NZ8s3kstIIIfyRFNaG9waJoAguoXOu3f+RcpPv8mSsIRlNhKiX2451IPzqkHRNdJbGRfvHq+QH\/voeml34gdJOR1hRnn7kLA+urTU+yDgHexLyWSQNkM2RAA\/S0sDBFpzwA8b81WjseRB+Dk+mYpm+loKTFITIgYvOOB\/PY0g1tFyW4g88UYpqPMryJO\/Ej3g2mIU6xSNn7Mzgd41mmCI04\/EzpT\/azgG+F7t1nuk7wdSBL9jqIL4MfuAppYmdeKiiAOZqKE7J1OfcXSs3tfpjQLyox26uSi3zrRXGmKZ29qg8vekygqFpP+4YfwvQdXUXmj8UIhfKfU9xGc1z5nEG5JE+G\/Ab7519LOE+oUl68XD+864ByXOl7K6y3Cyhc5NgZw\/6YwwRGB\/nyh4i+\/8Nrc0hoRI1u8wLLwFV\/tWBwc5fI8in83vkv3r3Cf077vpjrLBseMW5q02fND8QHjJClwxAO\/4KyHzLGzmlYTHq420yiskbrKcv1s7DSAeZjA6uDm42eUvFrecsznW+\/0UPo9dOrodx3JH1vhdml2zrBuhWI+S\/RF+AhZpHDaDGRn9M3hWyhXKSI6hLIlhxe\/Gbg9lytLhMRVSzuJ5BNeodr33T4LuMpIcqSu9KgosaAZC\/ZGIaGB2AcRvN+PN\/BKJYW\/Lp658MJZA6XdL+cCU\/k279WqNFKoJKGOLgNIOKBiD9MFCrbxl\/9YV1hQMd2WGiGWa+kWA7O\/iITvB4YJL72zLjJKWHes\/CKW5kTSJl4Dt66Wez0WDI+bvT1UDCQELxH9iaQe4a+AUdfZzyBVT25mAZS\/SRiq0YGv1170L+fHEk6yIodaa+ZSC14CpN0Mlys71Z7gO2PTS0vuMjQfDm4JK\/fjc\/xWJd3Ih32tmJ9BB2GkJHErM9gdyiNV6vSjEdZYTrs44oAoko\/6Ia0jFvIBNho31Zx2a5hZmx9CF43Z31dfBlr\/2IrFRR7WXJ0dtIN20MThsCeuPlNazl+QSBDHOyTwQsExFxBIY9kZOwxJnx+\/e5zd56mZJbouPvUYETTXhB4g8fZ4S0gEpXdtjoVnpvCeA75WhdDidHFOHLR+CWE1cypFl+8EIcQhCth2v57ROmrMiVGbxU693xTI6eHYJTzrQnawGhNJvIYoHhXi4AA9NvKXnodrgjiNSbn\/IK8OQ9dKTUFFmUpnYw7bTMmFHKGiVGUqwdlRQ18yDDw\/JYwzHc3liQq7FcWncAkwbY6m7barQE915B7J7espX5sqgctZ9+W\/BCzSEm1vy+zG7QVWfKszYOX13ASK+wYo1cMXHfhnN+L2AJbW340DfMFseDxPo\/aisMUk4JSg6pyRihck4VhNBR8W2wm7XSMk5KRYi3w6dmZeeNa\/s8lCIAjH+Nq5u8KibyoZjMX3f+6oZAsBqCQCH3UB2isu2mCFzFODAlqWvtFyjWrhOaXTr\/YVZNWu5AOcwDg6r8AskNJ9rIOzTw8q\/0zNiEFUTELJy6U24z9Ok0SVxVrMn2qKwkKdRLBQVc2aOt4tUPggDIk4CMYTsYzk41fT9q0PFXa6qWVb8SUfK3xA75hi1aRmOD8TJp+ZsE89MRR3Tjppvmv5oetnlcHXZpMBrSRG+Buw60R8HBRQTyvs8a9Pgt6l1A8aZeD0aFfF4HTi9syw+9jKTjaZeHUnkyeZ4nnTUf5Jqw2aaQ1zPiAoEZxL7qZBkBxxi8YkXB3tOcywATVpBaDfPLxmirJxhrgJ8bEhsi6TrCwD0ZXHJCy5xlvmZArlJi+70nPJQz5bgo1ZEMzCsNgq2UkzEEwZ6FlTGn6T0bHo7SfK8GYNn7hvdomJ8hn5SjQIdfpHJeclsOctpq+nLuVhsEqN6URiS61jq18R\/fYrspYWfzFSxQrOFwrjAEX2XOhuMU05RmP5OaI1Oyq00kheW0MVDW68reIItzmR5ZK+SCrXpvX3jIf+5cSNVIPwg19skOa3MEEeY5Uw7XkDAbQ3tj3+mNHeTbc6FQ+vb0mOLn5muspmMTephRLD82X3qalsLAgLuLq1Elurz\/Fo3iA2Of6kGbzF\/jMlAHcdbiBfGggmpECWPyV5G3\/Ic9\/fkVJA4r92NvOKkKdETAur1zOzD9DK5EoHCSLoWDHACSSA7ISQXTeRrYVUkugtkiQb4nqcKeroHm27ot40a28MRwYgifYA\/JfQXvEMLon2lLmgU2gzRhTYjSjEhomL49lqGJVB\/hkYd\/nDDWMMKZRe5W3cXzkzC6URNp5ftDvj4tu4uyXaasXP1EXlG03awwTkDVDaIynK+oeSuD9RJz\/+mSM\/eRvn01o7baH+oen\/BoPvxjdoaHJrr6IB6HK9\/b3ftp\/OgtRBmGNRBT4cxrT2lx9Zb\/uW3I39jJT7Hlu5bqUbUHQsP24zJq5jz+bSOMW5NoaysKqdBpoEdhmGHcdmV7W2piSgZTCtWV6I+D3WdKoaDTJ5wxiK8X3l1G4Wx0x4AYlI\/bipP86wwlsyRO+A65K6mLcMLCr4VQrq\/IvrakmXD5ZGszdZ5jzVAzglCWRcnybxj6O4O9il0z3SPSD72lsk\/5L0Qxj\/arAHr+f8ME1rhyugmcM+xl\/X\/YPYMSf+TIWPUh5PTCHEJnSGqST3QOS9tW949OwLyQa3xl9eC8\/YVz4FV4r5bdd63+Q3chZD8VutJcjqLA2lEhz2yWlOSeDnXjMEQ346Rmq\/Z9VOxIEAqWaWNV6VpUkholQkOcWA4xh45h0sX6u6utyZj+Aig7oQemjjEW7G05Eem7rkCfgyUn+hXdPlXxUiP9z9q2njr1b8gOFEP\/4FS0puZH3dNUdBwaENSL\/R9a44NRJFpj5gKBDBK89TuMFBY3KplGsSL8yTpezg23nclyyyiZmnXBtEw5wnY4XpAo3b9YA2\/kwvSjKX+TjX07X+kOFE2BP\/tU71kiCuj2U1kQ\/uoAWMSX75+eAzqGW231nIFsZB7hWsgUNG5X08OAmIzTL0Ka5hoSVFMUdloOaBGYngE+BPrnEuM5AamMLuxp6lh+NaDEkdI9UIM19sRSyZoWp86ANu8ClYRjqYDJ0Z\/3k86pqDI1N+WFJrYV5Slo4MJt9xIIbjs8EevuHq3t3Uh3rENYGE7fP07v\/0eLFva7wb3AJEA99qje5HuytPqmxgr6o9fkjNctTTBRn5Yl2vgWMlu7muTtB4REPZ+PZB4vgtLeMcni\/euZeFX5N3Fu+XHfJAvlfnzbpnf60JDiLc0CAISMPTuWvMelB9mCez0YedzqVOUO67S2jFehIrHW4ft0RwvOdIULKssQ42APw1vNkMPM04H3AQ7UM1hXemTH1aOHuHdeDthHgGAuOyaNUKfm+1rb9gzt4R03N1Wq5btUX3Jk2I06LBT9KI\/qD5Rw5oObPm1WOQwu6RKinsQFc4ulNhgbE6NriBt2MlKC8ZwnFgnGG32LOEkwNKh7ygj0jlsUzy1MVufieGwhWGUTE93xdz8qmWvaogAFHHaZLTQSofr0NklE9wT9fQaawETkc8E0vYpKVEyTyW8ot4bef3u69YXM2EzYvisdGv2uWZRwj\/+o6MgjoNkUq7PVtwb4\/39r\/qlTt1Ha0nzXLvjKVwThNkdMCMhHfy7djC5ikDJ\/URd5UUeq\/NR08e1U4ANs\/WCn5Pv6RXSrjvEMXFwh5JRb+rgq9xsHLpzKn0OBl4OKeaIb3SSiMtwqJ+QlVVxPPKgpWq\/ZPoe02ZG6K2BleauQzh8dN41Wf0lYFZwqNe2rIzo3lUp2Mq3cyKowo9fsaPDx9vumMtCeA+Vl5ofHgPycxSph09UMluQ42VAzpnkJJxGvrUJj+\/6dS0KSr8MSm\/\/A7XrygXfzKGs7eDeQ52Nk+nBcIyobYZeWST8S1MCHtZehOsRtl1mK2R27f8zoB4SPCZfaWCcO4mksPrUdY4wSWsJ\/MVlCCjW5mk1270MLn2qK0bYe3grIbwgm3rJ67RVST9U2KhoD0k\/VuLqrE7tseQOWHuMC1eo7FhX1XNc7B9QHXgi9SDvPtujD+O+Jab+5X1tfZj+34jOs7ITdPQhGJ801B3hHaMSvnm9CGoTFoMj0\/rcd4Ua6\/RExHb6uECQ==","iv":"e75b638476ddccbfa75c528f80e5f06b","s":"837d9e37ea2b1b59"}
Share your thoughts. Click here