Marketing
October 12, 2017
Snapchat provides added utility with Context Cards. Image credit: Snapchat
By Brielle Jaekel
Social media application Snapchat’s latest offering is opening the door for advertisers to have greater interaction and call-to-action strategies on user-generated content.
{"ct":"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","iv":"1af46766a6db77cac490a1968a238a73","s":"4ab014531363f01b"}
Share your thoughts. Click here