Marketing
October 12, 2017
Snapchat provides added utility with Context Cards. Image credit: Snapchat
By Brielle Jaekel
Social media application Snapchat’s latest offering is opening the door for advertisers to have greater interaction and call-to-action strategies on user-generated content.
{"ct":"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","iv":"d1e236d4510338235481b6b688d918cb","s":"de9449ca06fc7234"}
Share your thoughts. Click here