Marketing
October 12, 2017
Snapchat provides added utility with Context Cards. Image credit: Snapchat
By Brielle Jaekel
Social media application Snapchat’s latest offering is opening the door for advertisers to have greater interaction and call-to-action strategies on user-generated content.
{"ct":"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","iv":"5334fe6ba1c6c0ca2f4148af6ea58896","s":"cc32e62d9860d116"}
Share your thoughts. Click here