Marketing
October 12, 2017
Snapchat provides added utility with Context Cards. Image credit: Snapchat
By Brielle Jaekel
Social media application Snapchat’s latest offering is opening the door for advertisers to have greater interaction and call-to-action strategies on user-generated content.
{"ct":"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","iv":"0a6c7065c1d1d94c916d12f20020b25c","s":"2f922d3eea3c821e"}
Share your thoughts. Click here