Marketing
August 18, 2017
Digital channels are increasingly important as a recruitment tool. Image credit: Longchamp
By Sarah Jones
As it becomes more difficult for companies to find the right talent, organizations are increasing their investment in employer branding.
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","iv":"e8f0b27866b8bc5af29764688685fc45","s":"4030044e0e2c8b6f"}
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