Marketing
August 18, 2017
Digital channels are increasingly important as a recruitment tool. Image credit: Longchamp
By Sarah Jones
As it becomes more difficult for companies to find the right talent, organizations are increasing their investment in employer branding.
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tPDHR86OPeUszKAUmFzJfRYmCSkzirN\/2WQsD7lZZakt1o52+K7XbU8sRXME\/Ca5YF3gakz6ZOSfEar5R31RBo\/qqKM3HgXKlQAEXqEHkcpiDRQAjMJMk1kYzk1K8P3dBe40aAVq6r50c6LN76m7D8Ai18kRVlwNnOajZbnxBHSDx3X37\/OxwdAwsudDp8nbCIG2lnRPftl4zfcYkp5V7DLzSJgIfpnl2RMLrdb0+fJq6OTw3MHGg0JK8ppcBGPlMJX5KyM60lgA5mJgbnUxXhr2v7q5MG8MAAL0QLPdqdJZUhUq76rhEqRxMOCn7Sm2sOH6J\/FL2kiV\/VEVT2xZv2ChyCaO+gZEJ9IhpecvvMrprWIK2\/3V2alGYzoXQFAACla9SqaUihj\/aILRs9HZqZb8aU8v6Zf1xI8dWx30xoYEl1zsIwMd4SDyIwZbR2mQzQsEdVM7ZFGE1xrErQDe4SvMl8gry9kMO\/K4qXQ3E5wXHfHukP9fPp8BSmt+lFDVc7ZSqu4hTP9Xl3HUdg0rrzkDzOrJ0p5AxuQf7+tMLVO3cMAIRnNsI0nxcvZulnDzIdj0NNeh6S8Ton+VY77rOrvPmyt0QW2+ftrixz68ScVZgMCBGB3rxhNEmYdEGAlOLo1w8p3NEM12JJ8Z3U8xwZzIQqoG+ki1XdF3iNy0oT1psltLecFlEMmOYJjg1xNRygusFTeyyKEcFHHPwKFtS8TVURFdNmdQqje+hC7Jl\/Ywv8xRv3sANknmttM9YeGCvj6pcLpgz2V2Z3SS8Hff17sVuke+QmMc20HPRI2YzgT5lJv\/Ax0y2h+3feci4qv6MFoQPotNDfAg7T9GUwmVy3frlv5ZwQGLjPw\/61HNX93hs86DrXx6Ic1II4DkX+1FfDazJneiGoOubwwQLF36PgjfnAYKMkGUH3RtvEz6sXTx9qMcC5RgH\/e3rQMEmscGCXj2yXWtgEZTcwaFp6HFayvlHiq7PkUNbE4tubLOq\/FdvuBH6lDxo7bwWuZrn9kbO99PDl9\/ilB0MnEw5H\/VvQSD8Sv6zluSror5YiLNuHPidcfn+UwDeSm3O3\/2Q\/rIpvWFxpDRibNBdKDWEEZlvidiJlaEl0JnQdvN1g8Jw3nFjWhYnlOYZDFeulO0MJ0\/hlN4rKNudg1OzpHTaJmubEfSS3x5F0tq86utHz8Ci6dBnRpRSIKZeddWYupiteZgtemkEp\/50c2o7mdN2Sn\/\/QWe11aiTo4Ru\/YF6z+cHGoUefFoICuzo9Qew95NqMzkDLEOFxDLfehGw+s99FtWKDs0Ao8Qt5FiXgvoQ9vG7FyrkowFIQUTbVyES733XyhNYsHBGZdKALFMO3bdKyp+BODuouUWSL4jojMA\/VX9ns4WPtGTmqtwflK0MDmDYIK9FXkzUt5BFWzRFzs1gn\/M6Pv4FB8wBljZbmhl535IoXLgVKegHscCy4rUNB2vnFxyNIlHpC0PZGnaTRnABaAvZ0xSzsFBEX8BBOyp9DOIcA5bgx\/e0xCric10q+942\/Q73a9vbPWwQwAn3CzvPVkNSodZU58CkotlWOmMMRu\/zd29WyqSMkGEV59geWY8F\/7+T6\/u91OPOElTudpUw6hp9NpUfLUKSYVx6mBEfyMsj4w1YyXjT1+AUr2WcQYlRFXMP9v+8+mcnm88a6Vm6PilPAXRUdU1Mxmi7p1KjvxNkeWL2gjPLLFSR0f\/o\/14ED7BJ7RWFaYp2nPAfZGohqo4FLire0gCmhnDi\/2+yLiey7bkGW9tsXpSf\/joy9xC3RPLo7CSf5rHKpEu857AXcNHBkg6P+sL8HbxUSzDbK3JgNrUP6pPEI4FxBpmrADZPZCXc6qdLc5ELVNsWbIkUIsUSBvFcsjqDkcvq97sHc\/+FJih2KxnfhfWLWs9T09IZuG3LD2nMqIHU+GHCpHfrXz4VLrW+O6QbWFQzKi49FELUP2jZtyMc1mDmtqayk12JcGC1VOqQwbfcI2MSUP1MbEvV++LxY0xcMVvyDJYhmmP5Mau41SVBs\/gJX6Sm5caQ7b0CrLB2KemiM2Fn59qb4uatODnknq9IYYxEUX1d+RV3SO2PJ3g8CHowGnAaThs469gpUOmPiBqCaLU94YL9P1zE\/1ALXdHC1ANy99XAzXImSn\/RDpVS5T3lByGhNmRk4O+m5QoJ7ZVrVh4P2zYo5icM2Xw9zqbH5kkktH7+8c2yGAD8mvtSWjNpXhx5+EsERPWQYbE9w4PPpKCT03NTe9IabFp+O3cH8rbkuLJ+rZNoBKWB6tQE82sSfGGreaD3OWGKOni0aLp9P0mPCNzFACdR2i2wveDMs\/WOmmdEfGO06NNcyY6m7qm5x0AiRjP27EuHDxAsfSe8yMMNsqKDBoAi20pkKkWfMdY1N2HjjL8Ag9KWNYZtZFVF9\/A4+MfxjKPr2uDkG+CoVxYHNmV\/AZqlhgFFYg3GMNt7m5Dfjk07QVRfE0ffcb8xiIprbf1v0uAeFwgwuJ9xuTK9iGD+SARycS5cVnWcDpV6WEs7iFsXjGsTSnZvhaZTOgk4SLXwUSYKUthoOiTIty1lquhyjj4sBZQ5X9sYtQKps3vbyTI\/9le8V\/pdDkQ+9zP9bBuhheqv71uo\/X52MePk2dmOwKA21QWOEdbYo0U1RwrD3IvkFakydueK+e7eNasKOOXse+b+TeY5oYD48w39yd4PemNx8CN8dmLd3NqaY4tIM2deUOyUvE\/89i9CYByOrkFcNS22UFoT5KEQSpWNLYQW6DoG02ntkMvlrzlVpt\/fC0W2xUlziCcQO63UsP1pXr+Oo5UXTI0MWS\/V7Ni6MX9rjUdzlQ6meITBRCDuD+4vw0YDsVPPKF\/cLiI34iUatR2JWLpSQZ14+jSV7TYG4AT2COwtjjzXPtcmxe+Xt0x76Ak4MU8MD8VQ0o7r2wOm+ckvQr+pSEWj8VDHfrVATT8OvXJ8lGkS5Fvjg\/hNdpkkwACPZjc5n+cDVyMeKnQcIuDlSi83EyzrhBJ+XvJpzmZaK6knKXFoA+RoPVGWOjZnbQkFdaf41QrNNyqjOVc5SFlJlgit9Ai\/g8DgJyL4w9GJbNv2ELX3Hd8r79UjOPDz7QJk5ZcjH4yOxqLft+8YBWGAF87XlgEd3wc0thssIgbCz6nuWdi8XXtkv+WioBPxi3tTvxCxeSOg0Jpim+fn4w8IOOf1CMKQn66n8z23kl3f+0I6IXVLbp8JOn9\/hH5UIunLdRlmXZXierbgqmbTWh3CttkbNsaCxoDE\/oaGmSA98F7kHR3p2UuZrxzatCjw63GkxKkRSzn+LMpY+3Q7W2DbFjfnzGFFvXMhDZ3Ywz8CWi0fK4b8zdBFN5ZcfpeXZ3qJFFV8nNaly5aYD6KJ7K5q\/OW9Qhxjr6roc\/9GwTFhotFeFopLnC\/+RYkw9s9US0d0fpVdBfqjn\/zMUYXQZKvkY9MWjNynNvQ3K1yic0hjMlqRIaRG4VCmEKGt2s3v+aPsj9Ba0S5\/8sYXMAK5Y0J5JeDtEGWs+DTZQMDiUnKCx1pKFs\/5z+jmTmqALUfTQV\/cjsRHO5tGmQnlTK4RbHpGLgi9Yq25YZbYf2AGxnH2r135cSIAyKdk3vkckOtEI7aHwSMlmR9HRKNLBMkTLxRStPfqS9gWSaOUhRs6r\/Y934UGIggtjUS4\/G809uhOiUX3icC7c248wwAHAyp0Dc9mWLPWBccXxd1+AC732b5qqVbkQVoq4ekUyerVR3uBIMXFBnh54srswU8T9l5t5I5F3zagFX5cP0ZrrCNyNWLVUr8VK2oyp5SnzwdEPY5Pnqg5rBvJXPFpFJXB9YO0HewpbZRnRF+00KdiG\/L4jmY+C1MNTnAOED\/KBHxyzejd7pNf4rtgShBuEy+DqLtKFWREOL7s\/QQvtPEKviEPBK0xUlEMP+V5JgY1+GGEXh1t0DVkFBYUCJemX52zE8y7vwfqf4JIQYnVZAp19NFSDsZg\/sEYDLuw6GlhOiExx1Dj023pIxo7aAP26kG8O+c17X+U2CN5cVFInH9HO\/EueXKcfO6bDGbAJBuwh9fVE+l8ebIwrAqFWsSkqt5d77XUDTU+rB5zF99AHWhD8fTbZQUqT4x3kEsO2orL1RsP8i3jX7BlRdqw6nQGLQLoX3NHeeeozK+ydgQBRUvpzIJxbZxBQv+6iqZXsRl0nF1pBHg\/hqYzi4qE1LZz1cfxJCgHbF9s2YklqTITTC4KsGx8Zsfy1Hj9GahloYGu9XXH53ntiDQH5OXnKa9SChU1meQafMDaZB91Dm7OcoXiNk4DZnkY13GaBFyz9L\/NM7byIxso9s5JH0ndeZ80k\/3Q2E06\/BdhL0nl+eiLqYly5tTQjAcSBFKnjpolj4TWKYOg2xCatByvlUNCfmItY5uTM0\/0\/xqWuDJSHUUeD60\/NTscFTvlg1uV9yV7Wgc8cPX6PCfKVYdinvc2CE4ccsWqJ9+obpZbG4Vc+2JPd8XRsbNRvObsQ56Gwid4sxC3Tz\/WStK8t0qENCe4sRAv4ARgIsjf5CRXB3aALQPLPm70sOceFwAiF0eXJRXVTqXTMyiBDGs1hEXpX6hIplHZkZkdV8Dq37KTLGiHPhY\/LcyQUNOvzvhyi3YmToJCjWQoDAjF2H9CHHnxUdRSiBkwA+Iiay5qRDf0NywExlKhuIAyMhomDzRsdSgfotg610jUlR5nof398RtvHiEnBput6u6nEh7L5Y9dFZIi+iJEl438p7N2tgl7d4lbzTte5KJhaBJ55B1JnQOOd2ko5iPm42fw60l8ZlQ7L6qgXWfrC6CDuWb9mJtuCHQw1AeYHjV4MHLVt39YNOGe8m\/wCv9L53+sT+t8C\/8PedN4C3O3Ho9AFjyRvIxJrlPAGqeL7qJBQvvHeVv\/e99H5kSLcGpYOdod3OYZOnV2ADH+OcNYV\/73ldw0\/RJFo2QOcI4zYZz4i99Km\/j\/p4VWvCV1LPSg4pynGHMtvS6cSobRJDapJu6hPXtx9j0gzw4W\/hO4WDd7yWgmsvioyr4KOyfV0ReWBIHUd2gjACKB7w2wU6ndIaxiIEBHepFDUBvnctKs0O5kayiHY3HgpXMho4cUc6L1p6tC0F2o16AxolCPqyGmOeaA1xt++hb1Wrn1yG+HmB3ccM+hwMiTKwlSJh5PKQDVnInwY7uaVmXffytIs3OVaGcJ5t0VSqtcqSEf0yKMkjVg225I7ja7RpJzvCo\/0DxppxpfjleQb1aRlVaCmxenB7hAT\/kphOcNDJaqhSZ8qrD6g0jXDzKvT2V\/FjFTAc=","iv":"551b951955571bb08f617ad5b8390c7d","s":"bd35cea2c02c1596"}
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