Marketing
August 18, 2017
Digital channels are increasingly important as a recruitment tool. Image credit: Longchamp
By Sarah Jones
As it becomes more difficult for companies to find the right talent, organizations are increasing their investment in employer branding.
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rF0jh5Tr\/kxzKHBIKY+ptaa2wEusoDAdAoRvcTOQUhR1qSPaZor1ar4Wt22r+CItmQ5w+ohIfzJU946R346+FMOy0hfZDBDJFZZVGB6xtBFxniFS\/RGlE0gnwyRmVFw5u2CWCFTogFOKCNx3p7sjdTqwdKAPdKT8l5nldQYR2nPnDEHb4b7WefA10sZNj5L7HmtdD83ZaaABM4vaKbeXwCHo7UpveEm+1PMPCWOf29Y9H+lex9rlRgAV5\/9Eh\/HzUK9EDeE\/YrxOlAK1CiWxjIlnV2dr9Z\/bz5b7nwFBbkaOD1LkAc6HpvHs8Vl7E\/zNKUDXyre3ST6ycGGWp09Y9IYS9Hbhh7dLvxmHYomPkD1Gp8Nvtqn2h9UNS6TZL0NHL+qUx2OM7PydfTA8I1Hd5feWE+eN7ZauxjWNzp+RxzPlZ29IGcevfMYbu3sHiNGGhM6A3UBeCn7\/aPRKY2bMYqlAxrRSrqhgw5XuGyqxKVYauyAfKGxFtOvd7szH794buB9RJRRBOaM+arkdhf2joJ3nrkPRiSQ271Y7fGxV+JIpROZr\/dtlbM5DMKgX2auhlzRh63siv99H3bbZbU+OE786QNtGmPjuwVwMN\/3Rde70uMqXVK86v3JED92jgkRPvBxqpcNrZo0HB+VtVZ0DtcySM0Mj81uPq\/NHnWB6LnXqxQ76PN67Q86F6s21Ot6ey7zbFZ2PlUzxJOpCVnoF+UVZ4jVUPBL93zS2oa3oZk3XW2S8jLe1QlfkugWR4hP6NK5Vb6EK7\/+52jnC9\/yZoi+v5tjDJecNZWgxo0B+SgAdNGb2aZlCcF26KlJkP7FAO8wQ69+9dxj39c+MidrRFFECue\/Fsl\/ESrwxyalQ3VqkPP3E7afiL5c51wwX2e8GRnAJoBC5k92pwG4e8dvTnOJKlmRIcSzlxOSb9TOeMpnvATJj76ZMLHTPIJrt6YZ7SKIddpGD1lnPfX9UikMLSNTL9fAMIAYOzPOvfSACJJJzFufJEX09tVraUrh5p\/UszzfFgxQ7h\/DM1NvDRzPI9JcmASdnDZ4EcOFvZLrzYXtvj257UGR1EbeSBuytTsFOGpXyyeXQlpg\/qkHB1vtjSXBCkMGni5CcmMopHTIzA8ZhKR8LFIlFSB+ri98FqfmJbHuYpORu0YiBUMKbJCsAaC\/ycVVnjR2pQ1MIdlnnF0EWvW2Dq1sI\/2WNpt3EciQI5H6v8fdKlgf1fPKZ4sqgmgW3vQtdV3fn74y+3bW+s\/6X8W2vrfouoHUrVf3Dyemxvsw6oUf3lu6wyQkVOae9LsmG0mNApF+muQE2X\/MyKwxP4OElcW48kbEcQlo82TiCQ7A+imsV40bzm2c\/Wkz6jso7yOrIQLphbVdbbXIW+Z0MElaixkoqb5+qzrNLhsRFraqDyr5kBAqsHNpcgb+D0IuUeLHDcAEQXrIDF+xuhqZpZ5q5apzBsf8oRxoMOnvJr126IOZppVbOmOngqfI4sOLS4o3e1mngW3aaDfCirjZPdImagBL3M0okO1\/P+cRp9OD7e1yvQNKKTPS36POaC0itjrPy16Tq0NuhciFULCqRoyDDMc\/sUJ4QQd1m1pmWfHY6j1SLpVokYrrtP8Qp3WYqa9WRm5FACKcI3v4scrX3ZXBMFLUbry\/70G68BDCHESWyu0o8KLgwVudrvEzcszvQ2DL4l\/XXJFC4DAmK8GL\/Y91pB5m4ES2AiQswZiFSDM\/bpM7IeCOyNJX0HEZApQr+oSvsLsmtwSxpboRajO32HNBJf0Yb0f6HtMr+Iw4kNCNfVbwA\/0V\/IsvCMl+FQ+0ZGyg7kcP1O7vPLSLeVt6vHuGjscgMVpc40jqeKM0xky0oRIOlWs+UDqppLp7+iDA8m\/XJiT0ar52sv5MKU1Njt2BLge4yhyoOZkb0rr2jpx6uylut7fDbU2ptilYbCX6VLgQhuwzf9BKqKBawXZpZNCH\/LfMNcoANTfEGj1D7nwfdX5AyOY9rDYXz7bGZDRJN\/cnEB1F6PYz\/GqM9GhqtswzO9wGdKf+RE2YLxHw\/MT+sX1lJzfyI0HZC3g2PQbcrTUYw+8nsHgW3D1aOgrzQIshCl87Z6FDpI34GuHwOMyWCS7\/VBLLJXJB1e7NaRFio32MCB3143vG5QAnjNUKytwBZPhCtHlfbiyhwWa3H4eDnQU431ioKQyIpkWPKzgU8JKdlUv3nbuG38E6G7s2\/1jh5skt+nB86\/eMDTiQtAqCS9s3zJ5EbFr2E\/CIrKAeNsmSmSgBCYQ3gmbLiAwl8Ov1tAMiDj0bhI5a7fT3bwkB7BxbwobBv5OyU9VmBPrdcZlc9bfJjFPMwXZuH2z8S8Q\/6tXNmk11qSf4d1USr8TCZ7FsVv\/gyGFg7NoScbExzQ4V1x6t5\/UZ+L5T5zaIvcFWtWVsg51ppyn1ER7MGXmMFwysegWJpFCg8X3EUcTNgr1Etk0cb9KSXcIwnc0MRBZxWzP9rKC4PqF\/nLJgZUUwSBG\/TcwUQBshTulLFrahz+gytXv4jEAzeJkxU\/aMbbH7xvKoOtolCU\/RF9fIBcknj\/2strJ+aPZzeH2TYnQqd8Sfovb2mkT0PTiln6wlAdAZ8sfIYNAqR2axuiL5CGW614SSLBA1m93\/KhN7Bli2wSiGMNOhHwvPmgJEt+nUafSyNxrKHhjPSktlPneqzx+t18ztyMhMbDWm8uhy2XxhEhzU8mRT1Ox2I16VGejiA8zXE8sZUFn+0cV08\/tOOvCIl3CdUQR9HIleDB+5nmwWFAnsUANyZWJ8Xu2dbvyzikwHSz\/PT3mA2PeNshskdEuFafPmGC7HdWc+2zEqrpQVA+889gfbLYQ6yX9yOhaJ4lRlkq1KChWP+AAccmDsFv1EXQuXSGCJazwKiQG8HKE1hRwTNSATkcVDj10avUV2OjExSZ1A4M6TI+HrnXFvXToXwsQQRs1m5vl6ho9YU4fvIsRUjfm68Ir+R+EeMNvFA16VjH\/DPaMo7qOrsbGLQNVviOjVxGQatTFBNjVHeOiuTenRevHZeF2yRGIWpQr5qSqS835gceCEjzK8PXqxoADbwCVDwiFpQVaBfhM+v+PoPX52VsWRMepi+LcSyA6hrDUPs9hU\/Fi1gTQU+WjVx7WtxHx\/FxEjkkhErJ4PBwK4C+EE\/tr1oB4mxSFG5Byfhjuw1nSNAxi6AdtKHUZvNc3m65K8V8oAX6vLFMefnfVwZTwK5pjA5mzLS0MI2UkOnVjN\/y6RtTNjap9itasZgJq\/IZLL2eDLtCPNUntmSLGbBFmuH4FSmc+RQB9YnPEmwDcO7BCcMe\/+8+disrkkhU0YO1HKQbkxN+q8BL2vVojL7jL0A0psJhcMdRE3LaQK8gR2DoihMnyYGltKmhatLShc5p\/APZQEanSJiNfGdpOw+Op5yiyaus50CFQ5fbfrFCVSSXK9HidEXEqeMKK8eM2hSqI1LIVMluPk8Vt0\/AVqrsaQ19EHQt8x7dEeetU\/IntPSHYw6qIHwtTxnFTuJSXII1I+YmD1\/bjD8MzSVguktjARCpstrHUCEtk\/ozaMUokFtGmKZZM1fD+dWCapllIPHpPBAnNgQM+XDJ6Ym9BvFr3DMX6+YB9loYUNBbGFvs0wFjmYyx+7T0CjE+UdnicSa4+8PABFO6XZf1t7uRLF3b6OuftwQ4mzFOGo34Vcb93JZ9t5Xw2YvOk4\/ZLVeNAqGUfJwWS1lrrxaBTC41sV+DnpgMW8I8z3NHNj3FROktwLJ7kf5Bpboo8ELgUChC3ZDF\/ndFvbj+J6B\/KrH9BYyqa+RAtn8d9E+6w8DmR\/3peDxCL+65jSR8AL59VPKGqBIT1TDTdl4yagaklR0HCPvfn6kRBfcaDia3pQBWiQ8pWdHPtMyjkqHuYR\/hr\/oQ\/+\/1iQNpdiGwPnSdsqekbjh6isJeej51+KVHomdFY8opcpY3085uA9JoIjt\/CFp9\/E0fuNwJY9JKS4pmMhLbcJB34fZ\/MhPga32pAi2ZCALhP6gzd3F8NZT64jnodo0aPkuJl4u+uB8laNzATgfd22I8JBfPIjQYMeMjTfO5fqvMvJkOsCpEHNMXqWEUTERPtaIOCoJ\/w5gdsXaVe6NknkGuqVKaC2K5nq39gBWQEV297jmmt1WQixsfH7iq3QM0r+GqppIJAWw59ROwImWb30Xhf3sscqUhpSL6\/aqRkhdzGAv0X5BY9CLUP1KIka4b9saiD6N4PPRspriJMPlkFJ5x\/0FwBoy6w40i5OecLGb7ZW4TxjlNtBy6\/RJgWwOOAiVOcs51TAg5RLRRuYfv6FJeOsTM\/g7FfpGiqNLAtpJ+0c33mu40Irdnoq1WJAjtTZ3+1wSORs0msAxXFBToRXP4\/X\/HG352RDP0v+PwsPCYP+qZ46S4ByZrBOjFMQeQiyodK3fJzaMbjtcWtxg3yPVw5I4rHYQNHFa33L25aFU8ve5DNoy2bTYgGXMZy15aPkqdPKD94fj1tqcSOrSiTXsGMZp7Y\/D6cmuSkgLR+5HOwAXcGHyC0FcLtyqr44IkdhEPTGmrkIH3s44FomJjzXh6iYkNOHAJvL4zeg3qzEuQvbYgcL3ZGdGVK1SH8iIhVi8zpYDPN1JdlElRMrJobBu7mPaXs7NYh5clEkxQ+ntx\/3rtLT6Ncac85OsyGGMDYDpdLUKqiQOdafbqeOc5IUftMg4ay31MnZJMrVz+Kmv6RzdhzpSOjV7+VoIC7Ix7YnJLAPYZJOX4fS3dLGwPT+PKuVEBhsuj9IcqjyMb0gfA8yGyHQNDkkBQMIZBiNp9A4PJvmw4O1+kEmksBadO7vNpuZ2FDrYvaT6FvQuKlPO\/dxsV9aCh\/s3liE\/p92u6kns6NV1JsvMZ1JPSYDvWRe0k1WRBpmwpOVndwm4GV3FiJyvskptyjGY1wtmfvrURn4\/Vvhlhv8Gr3MpPOgu9Crv6jHYNvCAROtD\/K\/XSf5uTQyvdvOcDgfqjwyMsvbgQjrTL0NrZxbxrryiOuyGfFW7WJOGXlXFUutq5EHuGhOyKVY+CZRzuqFosSQ+cogUgQX\/NU53eBdBdN4qGVwCzmCnXIvF9Vl2CEB7tFuPKm7VOM2RnPixMl69RZ7FJmwFTSt2oSKuoI\/A2adJJZRfeXZmxtAK4r03yqpbPF9NvjEehiScc\/UdcCmULtujA0mYcl4qsy0qxXyeAnNmT7J3GElN2fbxLCHzwTDWFgCJF+7nXWz\/YgD0fVlzeHOf4pp3HtbMW4BBkB6VZSnL3jpmo9jbt9cdsXXb4MVLHUugVUsCu6pYBV9aJteH32aLkmwN90=","iv":"3f6e87323949e1eafd77a36b864e492f","s":"ae815415c6234ac3"}
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