Marketing
August 18, 2017
Digital channels are increasingly important as a recruitment tool. Image credit: Longchamp
By Sarah Jones
As it becomes more difficult for companies to find the right talent, organizations are increasing their investment in employer branding.
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","iv":"096353c21d49a4cf22aab8fe547d685c","s":"9a5b49169f758c1c"}
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