Marketing
August 18, 2017
Digital channels are increasingly important as a recruitment tool. Image credit: Longchamp
By Sarah Jones
As it becomes more difficult for companies to find the right talent, organizations are increasing their investment in employer branding.
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","iv":"e1f2be4621c7d60924f0df4122172458","s":"c963e47b857dfa23"}
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