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Fragrance and personal care

Social media feedback is beauty’s primary purchase decision driver: report

May 31, 2017

Social media response often drives consumer purchases; Image credit: Shiseido Group

 

By Brielle Jaekel

Retailers who provide in-store WiFi are no longer offering a luxury amenity, since it is now seen as the norm and is vital to appeal to customers, according to HRC Retail Advisory.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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  4. Stella McCartney films trashy tale to inspire mindful consumption
  5. 'Clash de Cartier' campaign explores dichotomy of dressing
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  8. Givenchy aims for product longevity with anniversary lipstick case
  9. Ralph Lauren turns to TV to spotlight Olympic fashion
  10. Affluent consumers look to feel happy about purchases above all else: report
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