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Fragrance and personal care

Social media feedback is beauty’s primary purchase decision driver: report

May 31, 2017

Social media response often drives consumer purchases; Image credit: Shiseido Group

 

By Brielle Jaekel

Retailers who provide in-store WiFi are no longer offering a luxury amenity, since it is now seen as the norm and is vital to appeal to customers, according to HRC Retail Advisory.

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  1. Ruinart reveals annual Carte Blanche creative collaboration
  2. Moncler returns to the slopes for Grenoble campaign
  3. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  4. US lowers tariff on Swiss imports to 15pc
  5. JW Marriott, Flamingo Estate roll out new wellness experiences
  6. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  7. Chanel unleashes ‘From Dream to Reality’
  8. Lancome to secure spokeswoman Julia Roberts for $50M
  9. Valentino opens new flagship store in London
  10. Luxury brands broaden definition of love in Valentine’s promotions
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