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Apparel and accessories

Social media has shifted how Ferragamo accomplishes product design

April 7, 2017

Ferragamo began placing RFID chips in its shoes in 2014


MUSCAT, Oman – Ferragamo's design director of women's footwear revealed how drastic an impact social media has had on trends in the fashion world, claiming that the brand has shifted beyond designing for specific markets.

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