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April 21, 2025
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Apparel and accessories

Social media has shifted how Ferragamo accomplishes product design

April 7, 2017

Ferragamo began placing RFID chips in its shoes in 2014

 

By Brielle Jaekel

MUSCAT, Oman – Ferragamo's design director of women's footwear revealed how drastic an impact social media has had on trends in the fashion world, claiming that the brand has shifted beyond designing for specific markets.

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  1. Prada sails into summer in new campaign
  2. Acqua di Parma opens doors to Parisian flagship
  3. DoDo reintroduces namesake with ‘Nature of Icons’
  4. Mercedes-Benz appoints new US CEO
  5. Sabyasachi Jewelry residency lands at Neiman Marcus San Francisco
  6. Pernod Ricard reports 3pc decline in net sales
  7. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  8. McLaren creates new holding company following CYVN buyout
  9. Aman welcomes warmer weather with ecotourism boost
  10. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
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