Luxury Daily
The authority in luxury news.
Dec. 18, 2025
  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Lamborghini heads to French Alps for women-led driving series
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Societal shifts precipitating a gender evolution for brands

December 26, 2019

France's Chanel blazed a trail with the launch of Boy de Chanel, a new line of beauty products for men. Seen: Boy de Chanel page on Chanel.com. Image credit: Chanel France's Chanel blazed a trail with the launch of Boy de Chanel, a new line of beauty products for men. Seen: Boy de Chanel page on Chanel.com. Image credit: Chanel

 

By Mickey Alam Khan

Societal shifts are precipitating a gender evolution, forcing brands to re-evaluate how they approach customers and prospects.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Lamborghini heads to French Alps for women-led driving series
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
From maps to masterpieces: Luxury needs a tour de force, not tinsel
Luxury Unfiltered: The one question most luxury CEOs cannot answer
Luxury Unfiltered: Visuals versus emotions, and the mistake most luxury brands make



RECENT ARTICLES
Laura Burdese to succeed Bulgari CEO
Ennismore picks Bangkok site for first-in-region SLS Residences
Burberry, EssilorLuxottica renew licensing deal

US luxury car market expected to double in next decade: BCG
With ‘My Call,’ Rémy Martin finds meaning in new milestones
Matches plots second act under new ownership