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Marketing

Societal shifts precipitating a gender evolution for brands

December 26, 2019

France's Chanel blazed a trail with the launch of Boy de Chanel, a new line of beauty products for men. Seen: Boy de Chanel page on Chanel.com. Image credit: Chanel France's Chanel blazed a trail with the launch of Boy de Chanel, a new line of beauty products for men. Seen: Boy de Chanel page on Chanel.com. Image credit: Chanel

 

By Mickey Alam Khan

Societal shifts are precipitating a gender evolution, forcing brands to re-evaluate how they approach customers and prospects.

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  1. Acqua di Parma opens doors to Parisian flagship
  2. Prada sails into summer in new campaign
  3. Mercedes-Benz appoints new US CEO
  4. Sabyasachi Jewelry residency lands at Neiman Marcus San Francisco
  5. DoDo reintroduces namesake with ‘Nature of Icons’
  6. Pernod Ricard reports 3pc decline in net sales
  7. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  8. McLaren creates new holding company following CYVN buyout
  9. Burberry launches commerce-enabled iPad application
  10. Tiffany celebrates spring with greenhouse artist collaborations
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