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Strategy

Software and technology – Luxury Memo special report

September 1, 2017

Virtual reality at LVMH's Luxury Lab during Viva Technology in 2016. Image credit: LVMH

 

The luxury business has been slow to adopt new digital initiatives, but with technology opening up opportunities for exciting new experiences and affluent behavior constantly shifting, software and technological solutions are now being embraced by brands to create new meaning to high-end.

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