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Internet

Sophisticated email segmentation boosts open rates, engagement: report

July 10, 2015

Mobile strategies can give brands an edge Mobile strategies can give brands an edge

 

By Sarah Jones

While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences.

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  1. Beyond the screen: The rise of the experience economy
  2. Coty turns to P&G veteran Markus Strobel for interim leadership
  3. Aston Martin, Epic Games take Valhalla for test drive
  4. Omega cuts ribbon at corporate flagship in Swiss Alps
  5. Bulgari uplifts symbolic pieces, people in Eternally Iconic
  6. Happy New Year!
  7. Dior Beauty hits update on Addict franchise
  8. Wheels Up to debut member-exclusive booking platform for Delta commercial flights
  9. Crowd avoidance, off-peak trips to drive next 12 months of luxury travel: Virtuoso
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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Wheels Up to debut member-exclusive booking platform for Delta commercial flights
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