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Dec. 8, 2025
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Sophisticated email segmentation boosts open rates, engagement: report

July 10, 2015

Mobile strategies can give brands an edge Mobile strategies can give brands an edge

 

By Sarah Jones

While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Versace announces exit of Dario Vitale as creative director
  5. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  6. RH opens Detroit showroom
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Chanel spotlights cinema connections alongside actor/ambassador Kristen Stewart
  9. Balenciaga creates virtual fashion line for video game PUBG’s billion-strong player base
  10. Estée Lauder Cos., Jo Malone launch AI scent advisor
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