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Feb. 14, 2026
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Sophisticated email segmentation boosts open rates, engagement: report

July 10, 2015

Mobile strategies can give brands an edge Mobile strategies can give brands an edge

 

By Sarah Jones

While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences.

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  1. Saks Global closing most Fifth Avenue Club suite locations
  2. Men spend more on luxury, but shop the same amount as women: report
  3. Pomellato celebrates trailblazing women at Beverly Hills event
  4. Ruinart welcomes 2026 art series partner
  5. Year-end sales jump 9pc at Hermès
  6. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  7. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  8. 71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
  9. Monogram partners with chef, television personality Maneet Chauhan
  10. Louis Vuitton flagship lands in Beijing
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