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Dec. 7, 2025
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Sophisticated email segmentation boosts open rates, engagement: report

July 10, 2015

Mobile strategies can give brands an edge Mobile strategies can give brands an edge

 

By Sarah Jones

While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences.

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  1. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  2. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  3. Aman welcomes warmer weather with ecotourism boost
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. CFDA bans fur from New York Fashion Week
  6. Dior goes for gold with flashy J'adore campaign
  7. Versace announces exit of Dario Vitale as creative director
  8. Chopard, Boss, Lancôme front AR experience from Snapchat
  9. Estée Lauder Cos., Jo Malone launch AI scent advisor
  10. Hyatt names global lead for luxury brands
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