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May 20, 2025
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  5. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  6. Aston Martin, Apple release CarPlay Ultra
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Internet

Sophisticated email segmentation boosts open rates, engagement: report

July 10, 2015

Mobile strategies can give brands an edge Mobile strategies can give brands an edge

 

By Sarah Jones

While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences.

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  1. Mandarin Oriental restores Italian castle
  2. Fairmont salutes company heritage in new campaign
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  5. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  6. Aston Martin, Apple release CarPlay Ultra
  7. Pierpaolo Piccioli joins Balenciaga as creative director
  8. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  9. Rimowa honors the winners of its Rimowa Design Prize
  10. Hyatt taps American tennis player Jessica Pegula as ambassador
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