Internet
July 10, 2015
Mobile strategies can give brands an edge
By Sarah Jones
While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences.
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","iv":"edae7ddb3aef533cdac6d32f1d397ff4","s":"08f3eabf228bcf66"}
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