Internet
July 10, 2015
Mobile strategies can give brands an edge
By Sarah Jones
While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences.
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\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