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March 11, 2026
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  7. Singer Troye Sivan signs on as Penfolds creative partner
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Internet

Sophisticated email segmentation boosts open rates, engagement: report

July 10, 2015

Mobile strategies can give brands an edge Mobile strategies can give brands an edge

 

By Sarah Jones

While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences.

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  1. Luxury Unfiltered: How German luxury automakers lost the plot
  2. LVMH Beauty, Parfums Christian Dior gain deputy CEO
  3. Lamborghini launches exclusive activation in Fortnite
  4. Lexus to stage installation at Milan Design Week
  5. Presenting 'XS 2026,’ Boucheron reinvents Quatre collection
  6. Air France stitches product story into fashion-forward campaign visuals
  7. Singer Troye Sivan signs on as Penfolds creative partner
  8. ‘Choose your own drive’ film from Lamborghini honors International Women’s Day
  9. Farfetch spotlights Mexico City in spring/summer campaign
  10. Mercedes-Benz celebrates International Women’s Day
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Presenting ‘XS 2026,’ Boucheron reinvents Quatre collection
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Luxury Unfiltered: How German luxury automakers lost the plot

Lexus to stage installation at Milan Design Week
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Lamborghini launches exclusive activation in Fortnite