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Internet

Sophisticated email segmentation boosts open rates, engagement: report

July 10, 2015

Mobile strategies can give brands an edge Mobile strategies can give brands an edge

 

By Sarah Jones

While 88 percent of marketers say they personalize their email communications, a new L2 report finds that about a quarter of brand emails are instead sent using a blast method that does not take into account individual preferences.

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  1. Johnnie Walker, stars of FX’s ‘The Bear’ toast to 76th Emmy Awards
  2. Raffles shares global campaign, ‘The Butler Did It’
  3. Actress Margot Robbie becomes face of Chanel No. 5
  4. Zendaya, Valentino journey through a pink unknown in latest campaign
  5. 'How do you Bentley?' global campaign launches
  6. Men spend more on luxury, but shop the same amount as women: report
  7. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
  8. Dior selects new global ambassador
  9. Luxury goes local: How luxury brands are winning over audiences by going hyperlocal
  10. Hirshleifer's Marci Hirshleifer Penn: Luxury Woman to Watch 2023
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