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Dec. 22, 2025
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Jewelry

Sotheby’s debuts Instagram filter ahead of jewelry auction

April 1, 2021

Sotheby’s is inviting consumers to wear a virtual tiara that emulates a magnificent piece that can be traced back to one of the oldest royal families in the world. Image credit: Sotheby’s

 

By Luxury Daily News Service

Auction house Sotheby’s is inviting consumers to feel like royalty with a new Instagram AR filter that allows users to virtually try on a magnificent tiara.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
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  5. Exclusive Resorts purchases Inspirato for $59M
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Lamborghini heads to French Alps for women-led driving series
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
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