Consumer electronics
December 17, 2025
The “Sound. Elevated.” campaign tracks the brand’s history through the design of six devices. Image credit: Bang & Olufsen
By Kiran Gill
Danish electronics and audio company Bang & Olufsen is marking a century.
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","iv":"6814e70b4715584b999d6de66f92b7c4","s":"ff966f0cd000a1c0"}
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