Retail
May 1, 2018
Ssense's flagship is designed for flexibility. Image courtesy of Ssense
By Sarah Jones
Ecommerce platform Ssense is translating its digital shopping experience into a bricks-and-mortar flagship, becoming the latest luxury pure-play e-tailer to embrace a physical environment.
{"ct":"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","iv":"a11330b0962d532286ebd3114302352d","s":"27eaca4b671458b1"}
Share your thoughts. Click here