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July 19, 2025
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Apparel and accessories

Prada follows friends’ summer journey in surreal short

May 1, 2018

Prada's "Summer Odyssey" portrays retro pastimes. Image credit: Prada

 

By Sarah Jones

Italian fashion label Prada is ushering in the summer season through a short film that turns its latest collection into a character.

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  1. Lucid teams with Uber to develop autonomous luxury taxi service
  2. Wellness series premieres at regional properties under Marriott’s Luxury Group
  3. Balenciaga opens boutique at Royalmount in Quebec
  4. Fancy color diamond prices soar 205pc in two decades: NDC
  5. Net-A-Porter, Mr Porter host first open-access pop-up in the Hamptons
  6. The 1916 Company, investor Kevin O’Leary-owned watch insurance firm Wondercare partner
  7. Dior selects new global ambassador
  8. Hermès expands watchmaking facility in Switzerland
  9. Tod’s taps Xiao Zhan as newest brand ambassador
  10. China’s middle class to reach 40 percent of population by 2030: BCG
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