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St. Regis marries travel, fashion via Instagram contest

February 1, 2013

 

By Tricia Carr

Starwood Hotels & Resorts’ St. Regis is upping its credibility as a fashion-minded marketer and establishing a new channel on mobile image-sharing application Instagram via a contest that pushes its Grand Tourista Bag designed by brand connoisseur Jason Wu.

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  1. Dolce & Gabbana reworks Ray-Ban Aviator
  2. Porsche builds 'Toy Story'-inspired 911s for charity auction
  3. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  4. Porsche plots ’leaner’ future as full-year sales slide
  5. Luxury brands are now limited in naming capacity
  6. A new vocabulary for luxury: The nine archetypes defining its future
  7. Bottega Veneta chooses online video to market first fragrance
  8. McLaren hires Ford’s Kemal Curic as chief design officer
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Balenciaga deploys new art series
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