Approximately 96 percent of companies including Starwood Hotels & Resorts and L’Oreal use social media for marketing and advertising, meaning that it can be used to not only attract and keep brand loyalists but to see ROI, according to findings from a new study.
{"ct":"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","iv":"aef480c5d7832f7abcc0be46480463c3","s":"bd359c92995918dc"}