Approximately 96 percent of companies including Starwood Hotels & Resorts and L’Oreal use social media for marketing and advertising, meaning that it can be used to not only attract and keep brand loyalists but to see ROI, according to findings from a new study.
{"ct":"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","iv":"1a3665f3bf45aeb12206bfa41de92088","s":"f437a4e18e433a6c"}