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Sep. 21, 2018
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Apparel and accessories

Stella McCartney forgoes “targeting” in favor of authentic relationship-building

November 14, 2017

Stella McCartney builds audiences organically. Image credit: Stella McCartney

 

By Danny Parisi

BRUSSELS – While it is easy for brands to get caught up in discussions of targeting demographics and other marketing strategies, they cannot forget about the human element and the importance of being authentic.

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  1. Rimowa seeks to offer more than suitcases to its “purposeful travelers”
  2. TrueFacet branches into brand ecommerce as online jewelry sales grow
  3. Virtual influencers gaining ground, but lack of authenticity proves challenging: Fashionbi
  4. Hublot, Moschino, Tesla, Saks, Jaguar and JetSmarter - Live news
  5. Announcing: Luxury Marketing Forum New York Sept. 26
  6. Catalogs - Luxury Memo special report
  7. US tariffs on China may adversely affect fashion business
  8. Catalogs - Luxury Memo special report
  9. New calendared approach to customer engagement
  10. Day's wrap: The Modist, Rosewood, Silvercar, XOJet, Aston Martin and Lexus
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