Apparel and accessories
November 14, 2017
Stella McCartney builds audiences organically. Image credit: Stella McCartney
By Danny Parisi
BRUSSELS – While it is easy for brands to get caught up in discussions of targeting demographics and other marketing strategies, they cannot forget about the human element and the importance of being authentic.
{"ct":"R9Su4IA1kw4nk7KRV0W+B2EvMHNn6+GoCipEYWkrvZXKKuXpb\/OPVxdngl6LsgUv2ISCcohAjX59jigw0J9ve2LGMPANSxQWFAfdanFX299Xfo5VfiwlndErkOKAetf0eRKpu\/cn7OAx7lv6jonZsCnoO4\/dI8+ZDmdiLD1rIOStGNcfEC0Ykvn17028xOhmufJHOQY5uHRRfv18MsyRDCcBM1ITkHx4GEvoCyOT5LICvFeEc74D4tKJwPkE1HpAbdIexyB+YY5xjnVuQQfpGFApaMdiBgpFcp3WTwCEkQUOfuWsAHZNhR78KocARdYQh7gMzwmk8YK6WaWPRWTdZV6lNpIRy1XQ\/+tN9dBSUauVFJVUYOet0cfKvHYxAYUXFlc3r4xPhoU8attn3a3\/3odlCap7ydOT01clGnxA2jy\/xRzKZMeRjciw2zZ7idd3\/LntR1+Dc83asyrAvoQlNzenb64HzmXz+PWEq91kkpR8GWGPGPOwxut+Tow3YBm0nmJ2slJru+q1h08xvDkTJ2SU7B3x1VnlYHz7vuyHq2Pery\/qbtOFMQoJmwTFoIwVVnSgQ3XyH1qq37ejq663vulOgMotgO6qmdUijvPAGeMhWIB4l5Bn0kTwW4\/sGE6CT7Bo9qdg00JvyRYaRwJ9zWtKzoI4zGbY5Csl8O+nczvcLw6w5pOoz55G9lRGrLIHVjqmjH4UnphNZjVCGGeduZ4dHj\/sZjFiz4PRbg8eIrNTFjtblzFv\/zA3wOdpIQgQ4zLAzYrr12fUAQLq1VPd9MTyipDNwD2sXUPCvkTt2rXnnE2NLonHOQVfb9bXrzq3t8FOKQwlcLt\/AX7Z2cLtLaX8Mu21aQ3dVvx6i4FxZx+l1yi6grnXhuHGEY8PIUZrGf5YpUQyTDyti2DuckOIOfrEDRZRW4XSHNBswzrZhHbYHpK5Cuf7GM5tEplDb4Ivxreo87nl6sfnd0ES+KpaDJgYCZF6JcDD9D+Kc\/T4zqCdOVdY1+Di1BGgQ3mSoQJFbs+x5dk1U7gQf2M0LdEUBsM94YS9XwiPa2UHBU3Ap19Ria2Cztcg8H681yefkkpEj5sf3s5mIxyLxRFS+jPQ2hS3P90Hh\/MZxgo2AOrC\/ZImFfOeFK\/Y81pNYeZ4gMWeGYBM3Ojw579Gdz3+1QcWL5gXrWuQhEAFpQjw4PG5mMu2jjKWZKvdhnZhZayZ21yVP+8qGR\/p1USppVsLrjItWzMHSvbRK06Gytu2578XPfr\/vvT0nrRYP8sGptDltuMZaAWRIdeyKhihrRul0qwdSIpxE5KlbwASsLYZvN9Y+ggZccSZg3mUeGN85S6brPosP95y5flAa1wEvK8VQNB4KygCOZ+Ryiz+S+B7Je1zLm8yTKueNFfkvwahLFKBNk2Y5efLkd+mh\/zwYa3E0Dv4fCBQV8Y\/Iljn\/OsBcBBllyV283C6sv22ySoEdK3liFqxB6q1+tmqubIeHphEXjrM2s2BQudJduiIj8Dq\/wqVwWOKeAIb7rvIxhhLQUJG8xZxjfEIy\/ALsFeq1KLAANiSHH5hzNVzOeMESkpFAeVvEZUba0wSOl3pO9C7VAw+hUuW\/yd0GXngkhDLYSIY09Wy2B9zB5a6W\/eW9mNYNjE20XHkYGSK98wdSG+ZS+tHxtsm5kvk3eIsuG5d4n\/jXTvzwrIbTTCpsQsR6j7aimF6BXGZ1svlnndrQPgM5Fxtt6lU1sZ9pIkBhZ+UyHtqIsyIpZmXEfq7pCt6bIdcAwTCe8jeTq\/o5Gl6JdGRBNKo1Jfzy4nCkwL2JMPhHBh3ATL07mfWQd0vZOVl0OJ4rWqXCfZAS5mG\/j7X3+vbPk6Pu0kUyxhChbS4NDU08a3uwmqx6IEnKgx+faZU6i8zN1h6fUkeNZAP7Mqz3wOhq\/H7+okjoDuCj5afbtzD9H77F6iIoyZs7nyTPCZG+7lFeUy1BjdKdrVHJYt+1vRI5n6\/PXpvoU5CkJU8oRctpoJUpzUcVWFTcdAEG65plBFHxMESxCltrxu7Lv5bysFoOe2UpBqbDGTzsp1zcW8h02Q9xKEk6fFCYqV26h\/IR94qw0Ugg7rbLVcFkdmNKog+9f1mwqG\/HL+EMouDjU+JCoXTStFC6AcF+ii57DC5aDWnQq+nKB3bE6FvPJNpMwIMK7v9OJVRB+phX+eK8K8byZzUxkScKX+RvmsF4w52zdRzph1jPLf1ZsoUpGJX0KW2QL\/nyt2+L6RPcbgj5H3Xm5Q6WGkXXEUHR3Do6eOj2z8zLxNvo\/8rWZ6iAOD2tR+LPWuPa2i3cMAaOESRk134CeeVZP5RByM2bAvw3A67eXeMOhw4K95+DPFlzYKEI4C02R\/ZJmGfoVRm5mI\/KUC\/Xmd\/GYgLc\/u+RbU7Cap90Vdxpxp+9t\/umDgB\/iFzSqRtbxK4OUi8XacbmHEq0UoDPW+5ANMWDIh08HgcUlUIE\/bBZ2qYuN3bG4QERSBU\/QQiI3UGIIrmsydSDtv\/GzhmVzNCdDx8JAHltRLQ+0pNbQ9F99jgMlpxNMm+vC4GFS1dGLqmaCT5XYVseqvkE5OPjmwucX5MWbfD1RimQEHAcyNVufDKlgoabNVPqqtDtBGxK4TqyDV9U7T1SHDg+vP175bicouwBXvB\/ZGyuhBoly2Iq3IxuEWrZN8fPGi4yHtMnJ16rYCbHoBWkrXdjLIDyPUMrqDib8B\/5t+oChJOXOfL8Iqm2bS2yOqj8zbnIoq9Y60ZIMzYK9d17jO0Y47BbnOkfyj5rybSUPI6NarY+gAn+9K5Ds1WwugtSDnSs4f9ka1s8nr+hqcDPcRLDu6C0Za\/5h8QgX0zSXEade3krHQ4LrxeKYGiX84VUDCWiIW8Bl2nVqa512at3S1zXILQmYxsM+4CyRdiPndrs5YeW7FXxt8JF7655aWzQMv+Yz2k6QuYW3so5aq8qZgfQU1ui0Fd0cQRKqp3xMLFun7NPchYymXA1cPsKmktogGki+s0wlAgTuuCBS2A7Yp6S8oJYJUpuZHT8ljIoMs72PKRhPWi+sMLyF9mqyo2cPV36PQmHjl6tXzWL+Tl0HCHrvcQ0Ea24PLq4i8RxJeLcb8H5vFnJH9llrMFOisofrtrWguE5fJq8+OSCSo24l4oTOssJwn5I\/L6951B6b038EeYnUopvnC2hJ\/lhhNbXDme5H43JeolMUkXLUd5NUIcTh8PgwCQjfnnPQq6SP14lI8Y1Py3k560NFI1W3UtgrjJKigjunT4DevdXaNWPHW2sAD99zzXJRF9P\/B1S7bkJB3JM\/Q8QhwDQcSL2sxh+xT60eGWMw9RmOHNUWYGvH6Wqxs3yyUEqgGQsfen6NyMHUB5aEgCPuyyr\/Cng+TrcigD4FdwjvWYlpj1JgoB3NBVHYuTXn7kC2Ds2zStJcxHraLYTdmBGdE3AEfapkTL6LCXsTdodXFix83au6ho1efuTiT37bUgcJOSVFwtRPIYU\/kDTerKTbLeaOWnl16+vNZMXMGHok22t7Zrko+4YyuroUyVUXcFUhBO6zy9Xv5Q9ZvzyOT2FEBCkhmYwA1tbCYNyoM+EcUUBYrf7X2JAZNYs7QUr7lhd7P3kmWH7xC3fJJiKcxyvuvmZY5jeSxaztGQW4oLR5lLO24eOKg8L953o6dLe5Ix\/3w9qg2+buoQrMYSVfPwSwSSTH8V2cXwt3ojnC2LTouCtJtGnHbQISlsh5uC112sNO8ujF0JKHjOQWbM+3lo6NZ+Q1\/YIafC1\/rHrJOfyfOnTMmSQLYZr+jJ4vh6mQcTKsKASlsU7ai\/QPUlb\/al6v4pgJyvN1iILZMwcjUZ+6jimMJmdhMEkX5Yf4Kt7VKzjKTL4F5nJd62shSrLKw3p9YXd9L3OhDgBaZS0IpoZ8t6Et\/0zlcBEB1J5R7tD5lZnWeDxtzC17PYKwqvwJz8\/0RkxZi4YNidsbY3z\/b0a9+MHn7fwmh6dYBQ3dRHjP9Sx\/C8EX9tXsDpOQ73zd9S0UoKxRuQD+fOOyr6CP0ek5snulSwmtbcFJOfgVdsaeN3dwY4g2BF8VQ6kugQ+12gGv06lHwSQbPoFSP0\/5wkopBVZh9GUxgW+Q3ljE4IKJsqcooh\/Ic483jtcJIgkMtB4ZsNSu2F3PmzoND0AuZeYUwCUrzjt3+4fTlf9bPKzDpHS9IBX28Be+frgFl18LsfllyGIhnX4YOQU6cMrLAc7IuzM4z\/SaTQUyLGSyUxNQDehWBVfLkjBG21cwgfryNx1md7Fva952gLCVaOVL8dIaW2xSk0TsUpCDqVCaVcwIoqrTA53HfzsVMXej+Zn7ybJAhApAgpQss3ju2dbsl7jX+sxfO++hZohQaFRlgnu4ZHOvGm2iuhyk34ck5wU4ETALXqgbrkjKiUjSokYx4m3LitmfTpOi2FbqxiedfQ3u8dxRKIcFf4vXJsf\/eFY6L4\/ZfkOsByr0qC7zNTcBTygmfJPfOly9JBlAOlHEmPQGvPGEnCMA4OsL7olUPfeg21C7fzolbvAIvsVv5ayVyu\/8EM5PfN004OAU4MkQtoiwn6I9iLBvqv4\/ZVLqwUqX29GQrCReoO1qv3wstCmnYcWqOq4NBNfEwfxkEw\/zl86FznNcFakadeAb6bwHBkhoiX1Re2Y0HkcC1+Xujr83P0\/wmCZs\/4IdFyfQ+45rzxTzADyRYCV9TzP0ZufHUyDP+YKdZ49fl0rEtba0Jma9AU2yuMBMBk\/8EjyCo1Je5e3EStnsgTnKwZemdbUXwVYouQ1yVzmbPfZ3TzX6yhiKCM6+rMcXppcqmVLxoWZFJQeG8oAbhhSiEnhvGkB\/GAF9+7BN2JVsapF8nYmGebH7j\/fonf3edpeIcMaapPLjy9J5eU1cv789b3A+lAjaq+y0Ye7DnT3eyw+Rn5TbKFEUgEfZtSIzFdRFNlEK1afXkNYxEfeVwwBj4ohy14TXelaBxZ2+zilH+3p96RjwE06hQA+EKKvdo+00xU3IWB06CLXeLBAfLjFci41uJ5M\/hvxGgy+Jv8\/vTVpn9NgM5i2fzj0yWR\/XZSbgCVqvjGDfuqLaoH4z3\/2T7UDan+FfNDcrrcv3uUr9K+wKM9QzzNNfOZ5Wex1+RdfomX5s88FQRKSAzFo0MEbTKNlQZ7PnsOIWwBA92Z0VcHiPnO5smZLGyHwrlb26U02LQMUuDD+JBBCm5wQEBy4ic8RCdpq9YukopSDTHNburKR2NpojhMUJi9+ZcP8y70LEIZkyPwTVCdE5oKM6Bw8Zl7T4q8eFgMA3FSS2EB27jqBjcJgQpdY6VM7GcnmYemr40v4opWY9E4lqaFxixsP+Lel1Xpa\/TmDevQiYoisk7ECAhM89gcZ8SxqP1PWLbx6O7AnNiAmrVK6EoIkY6YXxgtdQeugwftQbvunETnftk55Q00xCNel25masMHTTd3r+iwmWgkd79Q3piXoLzuOcR5tMCsC7dFfNsk4127lK+s+Tr86\/ihBlWJnHguTEwGdU0Q4wuKdUFNjgqumTTcvjxiYT9p+K0hzLLsZUh5hcho8Wyg+B51kc5S42fov\/Rd0ubTItU4DHmObpokcZP3p6cu0TG5Y3Z5bNnkMrCaPazlj9rmOiBUScA2bUA7R+pYC4klV98iGQ07PNRNUu+EdWt8VeWmOgOCIMjpwN6X04Ua5fEwAqAm5tVVNtkbfL1yevDdmewn9XkJagrUB9MGK4IEdJV8u9buaa9uB1F3JDO5DrMz65LUlAt1LSh+7Bo4GX9jPRXc4ZwirfzjPWcvnXjKLHgrY\/\/\/W4mX9rVrhct\/2pX33qIo99cBjX2DpXSq3S+MXlxtDxTSISbY1vmHFe7actn2Lkh3uE855f+r7s0drowy9szaFxHESO++CwIP1TsF7YxtQqf0uD7mRXeMK\/FF57t5dMiZIrxdlBhRf9GZUIx51s\/H9nT9RB3dNOrqXDRUshRB4ULaj8t+LJMXvUBqvMlPbSW8YfvEB89Ouz6RSbc48iXyj4ghLvmOV9UrQcSLdWQkp9FqlBa0oMnAuHR1zTcAkhf5251nQXOkDq1FVrkQrMsJmeXYPknDTTQzqyWCA4FF3ZJJxaCHongOOMhDay0H5yr8KMXJan6R0FvxQO9LMSOOHkNtlHWZhEEGck2Y4qtaBFQR8v8L\/LTdyCpdAKVHmqn7tAAfgtcyBor8YjmPacmDbIubuXftynC\/biRwZT4+YNHdaaUvw6fgiEkPpYF7PdRzVDxpRcPTTo4YOxV1zRmUGv7Yi78JNH7ufWXPzlArhFVC5GVKpIP3yOCWCgq9sv9ue4jBqiiN6bFBlmnqIzXRO5wfS69z2qfmHqav+07aSUwv6fseHYuHHmhR63WBtXbuxKb8AywJTMrpE9Dj4vgRHwDpmbg1OM8JAUE4CtdzgQavu6j9LAMukxzX\/uUhwtFNuYaTxuDGSsY2VDeLy2TYiMh9GPKZsGrTjnEbDxyZb2e7DiivYj8m7pccv6FUMbiWIC8ei81RsiVI3OvnsTRvOO1KXpd2iNxug8ETIUTm4wWxyj7i9y2FHdZ2B+93xibZj0bpWvocbvbZjSy9YFCj9\/Sf2GiyYQ1Zbr12NbvMoGA490J0L004CeLsHLpyjl3hlHBtDjUX3TjawacR+6WLPTEbgcNzS8qxxd9egOtYwGSLQUgoYFPq3u6o9+uTDzoMfee+wRRuRyC0Kj9XnUfFzXnWDOuzc1i8gDcLMez3YvlupaTx7qwVw2uNzZyToiTTnC3zY2bVSfKUpGL\/AwuUdt4YyCG0DABkdIU4lfLtQBNJ3Bm6acH80yWxImP58oq2Dqtky21o2D9WPURH1Jix6jA+rt0AOZ\/wm2jTq3oQIOWcr+GT2HTPlCKoM7AX8CEaiy5VebTu0zdOaLdPyKOtpamaja4uY63EBAIS+rY7GYzV6mEAXPd6aTJsMEwPv6HyZ2uHNMjS32xN75nQjEk2x6+12Jj7K+4fILX84SLTHjzMPFIm+JG46JW+9a3iVHqHjgm98uLS7c8lp+F00Y4g8y66x1Ko+xLT8DSrFoA8Juv04eq6\/ZeojLWuDIiB6heN2agJe\/yWOSxAaZ9VFpWAPDA3664eSYASOFholRRiCFJC4rDLAkrGtuFCBa1IvI8YSCb\/FuohMIhlEX\/9MrRnQWdqB3SzGBmi4LozBir\/rmuwYefTlQQSbg==","iv":"c0e52050b7bbf550d4c7db3d38427a38","s":"77b39f5259863d07"}
Share your thoughts. Click here